Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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SVF

Sep 11, 2017 Hoichoi powered by leading international digital platform ‘ViewLift’

Kolkata, September 11, 2017 – SVF, East India’s largest entertainment company, has roped in New York based ViewLift as its technology partner for Hoichoi - the soon-to-be-launched one-stop online video streaming destination for the largest collection of the best in...

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SVF

Sep 4, 2017 SVF awards Hoichoi’s creative mandate to Rediffusion –...

Kolkata, 4th September, 2017 – SVF, the largest entertainment company in Eastern India, announced the appointment of Rediffusion - Y&R as the creative agency for its brand new OTT (Over-The-Top) platform – Hoichoi. As part of the creative mandate, Rediffusion...

SVF
SVF

Aug 16, 2017 Actor Rohit Roy plays a Superstar in his...

Kolkata, 16th August, 2017: SVF is currently shooting a string of original shows for its OTT platform, Hoichoi, which is in its Beta phase right now. ‘Bouma Detective’, one of the shows under production, is a 10-episode detective thriller series....

SVF
SVF

Aug 2, 2017 SVF Wins Laurels At Home and Abroad

Makes its mark at NABC - IBFA & Mahanayak Samman 2017 with a whopping 11 awards Kolkata, 2nd August, 2017 - SVF, Eastern India’s largest media and entertainment conglomerate, has bagged a string of awards in different categories for Bengali...

SVF
SVF

Jul 3, 2017 SVF reveals the First Look & Trailer of...

Kolkata, 3rd July, 2017: The First Look poster & Official Trailer of SVF’s upcoming Bengali film - Dhananjoy - was released this afternoon in a court room set up at Taj Gateway Ballroom. The film was presented with the revelation...

SVF
SVF

Jun 17, 2017 SVF Hosts “Yugpurush – Mahatmar Mahatma”

An inspirational Bengali Stage Play To Spread Shrimad Rajchandraji’s Values Of Ahimsa And Satya That Shaped Gandhiji’s Beliefs Kolkata, 17th June, 2017: SVF, Eastern India’s leading film entertainment conglomerate today hosted the inspirational Bengali stage play “Yugpurush – Mahatmar Mahatma”...

SVF