Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Hoichoi powered by leading international digital platform ‘ViewLift’

Kolkata, September 11, 2017 – SVF, East India’s largest entertainment company, has roped in New York based ViewLift as its technology partner for Hoichoi – the soon-to-be-launched one-stop online video streaming destination for the largest collection of the best in Bengali entertainment content.

SVF gave the mandate to ViewLift in October 2016 to develop the Hoichoi app as well as the website. The beta version has already been launched on iOS and Android platforms, with the final version being readied for a grand launch in 2 weeks.

Vishnu Mohta, Co-Founder, Hoichoi said, “We chose ViewLift as our technology partner because of their expertise in the OTT space with the leading media and entertainment brands in the world and their ability to deploy a full-service video infrastructure rapidly, supporting distribution – consumption – monetization across all major platforms and devices – Android, iOS, Roku TV, Apple TV, Amazon Fire TV and Chromecast.”

With Original Web-Series, Short Films and Documentaries exclusively for Hoichoi in the pipeline, it will also have over 500 Bengali Movies and 1000 songs for audio streaming at the time of its public launch.

Manik Bambha, CDO and CTO, ViewLift said, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi is well positioned to capture significant opportunities in the space with a niche offering meant for Bengali consumers. We are confident that through this digital platform, subscribers will be able to stream on-demand content seamlessly. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”

ViewLift gives its partners access to an analytics platform that is unparalleled in the industry. Generated from every platform, piece of content and end-user, the data ViewLift provides allows for rapid and granular analysis of traffic, engagement, revenue and marketing.

About SVF

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, 1000 Songs and Original Web Series.

About ViewLift

ViewLift is a full-service content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device including mobile, over-the-top, connected TV and game consoles. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures and Revolution, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Major League Lacrosse; Arena Football League; the owned-and-operated channels of SnagFilms; and others.