Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » SVF awards Hoichoi’s creative mandate to Rediffusion – Y&R

SVF

SVF

SVF awards Hoichoi’s creative mandate to Rediffusion – Y&R

Sep 4, 2017
Kolkata, 4th September, 2017 – SVF, the largest entertainment company in Eastern India, announced the appointment of Rediffusion – Y&R as the creative agency for its brand new OTT (Over-The-Top) platform – Hoichoi. As part of the creative mandate, Rediffusion – Y&R will create the brand’s visual identity and its advertising campaigns.

The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement.

Hoichoi is a one-stop online destination for the best in Bengali entertainment. It will house over 500 movies, exclusive Original Web Series and over 800 songs to suit the tastes of Bengalis across age groups. It is aimed at fulfilling the entertainment needs of Bengalis in India and the Bengali diaspora.

Vishnu Mohta, Co-Founder, Hoichoi said, “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”

Nilanjan Dasgupta, EVP & Executive Creative Director, Rediffusion – Y&R said, “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.”

About SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next big venture is Hoichoi, a one-stop online destination for Bengali entertainment with over 500 Movies, Exclusive Original Web Series and over 800 Songs. Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload

About Rediffusion Y&R:

Rediffusion Y&R – one of India’s largest agencies is part of the Young & Rubicam network, a globally leading creative company with 187 offices and 6,500 employees in 91 countries. It enjoys an enviable legacy of 40 years of creating category-busting communication that is strategically sound and which makes brands endure in the lives of consumers.