Press Releases

SVF Music Launches Exciting New Band ‘Paridhi’ with Debut Single ‘Kyano’

SVF Music proudly announces the launch of “Paridhi, a new Bangla Indie Band” – all set to reignite the essence of Bangla Band culture. Comprising five talented individuals from Kolkata, Paridhi brings together vocalist Sutirtha, guitarist Rick, bassist Sumit, drummer Achin, and multi-instrumentalist Souptik, who mesmerizes with his prowess on the violin, keyboard, and other folk instruments.  

The debut offering from Paridhi, “Kyano,” is a captivating and laid-back track poised to evoke nostalgia and leave a lasting impression. The accompanying music video delves into the band’s journey as they traverse the streets of the city, striving to carve out their unique identity amidst challenges. Will they triumph? The answer awaits in this compelling narrative which is now exclusively available on SVF Music’s YouTube channel. Paridhi embodies a strong dedication to creating genuine, unique music.  

The band’s diverse range of influences is evident, with some members tapping into the enduring essence of classic rock, while others find inspiration in the lively traditions of Bangla folk music. This inclusive approach ensures that their songs authentically reflect their artistic vision, showcasing the band’s genuine passion for their craft. 

Excited about the release, team Paridhi said, “We are immensely grateful for the platform SVF Music has afforded us. While we are ecstatic about our forthcoming tracks, we are particularly enthused about the paradigm-shifting influence SVF Music is exerting on the Bangla Independent music milieu—a profoundly invigorating development. “Kyano” will not only elucidate many aspects of our identity and musical style but also serve as a definitive manifesto for Bangla Independent music. We are unveiling something truly unprecedented, and we are confident it will be embraced enthusiastically, akin to a revitalizing gust of wind.” 

From composition and lyrics to vocals and music production, the band members pour their hearts into their craft. Collaborating with Suvam Moitra, they weave a tapestry of sound that resonates with authenticity and emotion.   

SVF Music’s endeavour to revive the evocative spirit of Bangla band culture finds its realization in Paridhi’s debut. Prepare to be enthralled as Paridhi invites you on a musical journey, echoing the sentiments of a bygone era while forging new pathways of expression. 

About SVF Music:  

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music –with 2000+ songs, is now a family of 3.58 million subscribers in YT with 1.56 billion views and 60.6 M Watch Time (hours)! 

For further information,please contact –

Ausmita Sengupta – PR Executive

ausmita.sengupta@svf.in