The Digital Cinema arm of SVF came into existence in 2007 when the company (then ‘Shree Venkatesh Films’) took the exclusive right for installation of Qube digital system across cinemas in East India. There were 320 installations in the first five years of operation, making it one of the fastest roll outs in India, the Fourth largest installation network in India and the largest in West Bengal.
SVF Digital’s vision is to be at the forefront of technical advancement in the Film industry and to enable the digital release of films at economical rates, while still offering the audience a modern cinema viewing experience.
SVF Digital, with Qube, aims at reducing the cost of release by cutting down on the print cost and discouraging piracy. Apart from better quality of prints at theatres, digitizing prints ensures consistency in quality even after prolonged storage. It also means flexibility in movie scheduling, making film distribution easier.
Apart from Digital Cinema, SVF has successfully ventured into other businesses as well – Film and Television Content Production, Film Distribution, Cinemas, Music and now New Media, with Hoichoi, the one stop destination for Bengali entertainment, targeting Bengalis in India and the Bengali diaspora.
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