Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

In the dynamic realm of streaming audio platforms and social media, Indie music has earned substantial acclaim. Last year, SVF Music introduced “Banglar Gaan Indies”, presenting a fresh soundscape with a new lineup of artists and songs tailored to resonate with the GenZ audience. This Indie initiative by SVF Music serves as an exploration of innovative song concepts and emerging musical talents, marked by the release of 4-5 independent songs every month in collaboration with new musicians. 

The revival of the Bengali Independent Music sector this year places a central focus on showcasing young talents, including singers, lyricists, composers, and sound engineers. While acknowledging the contributions of national players like Prateek Kuhad and Anuv Jain, SVF Music strives to bring its own talents to the forefront. Visual creator-influencers have been enlisted to design unique posters for each song, adding a visual dimension to the campaign. 

This time also we are gearing up with various new songs by following artists and engaging with young talents – 

Song Name: Tumi Jaao 

One standout contribution to this initiative is the collaborative masterpiece “Tumi Jaao,” featuring the renowned Ishan Mitra. Known for his exceptional playback singing in both Bengali and Hindi film industries, Ishan showcases versatility as the composer, audio programmer, and sound engineer for the track. This composition, led by Aviman Paul, stands out for its genre versatility, pushing boundaries of traditional composition and production. “Tumi Jaao” entices reflection on life’s journey with thought-provoking lyrics, complemented by a slow-paced, acoustic melody and captivating visual enhancements. 

 Song Name: Shudhui Aaj Ekhon 

Another captivating piece in the lineup is “Shudhui Aaj Ekhon,” featuring Mainak Bhattacharya on vocals and Niladri Banerjee as the creative force behind the lyrics and composition. The song’s atmospheric immersion, incorporating authentic street sounds and rain ambience, distinguishes it. Niladri’s diverse musical exploration, coupled with the production skills of Samannay Samanta, Aryak Sen, and Jayanta Sarkar, creates a rich sonic experience that delves into various themes. 

“Sawariya” presents the artistic prowess of Pralay Sarkar in composition and lyrics, complemented by the versatile vocals of Shovan Ganguly. The song seamlessly integrates stream sounds and echoes, adding cultural richness with the use of Brajabuli language. “Sawariya” weaves a vivid mental landscape for listeners with its thematic focus on a beloved, intertwined with natural imagery. 

Song Name: Raat Holey 

The dynamic duo of Debayan Banerjee and Anis Ahmed collaborates on “Raat Holey,” showcasing Anis’s multifaceted talent as a singer-songwriter, composer, and music producer. Pralay Sarkar enriches the song with meaningful verses, creating a dynamic narrative set amidst nature. The immersive sound design contributes to the overall richness of “Raat Holey,” dramatizing various emotions. 

The culmination of these efforts resulted in an audio album now available on all streaming platforms, 26th January onwards accompanied by the release of each song in lyrical video format under a single playlist on YouTube. SVF Music‘s commitment to showcasing diverse talents and pushing the boundaries of musical expression marks a significant contribution to the Bengali Indie Identity, creating a space for unique voices and innovative compositions in the ever-evolving landscape of independent music. 

For further information,please contact –

Ausmita Sengupta – PR Executive

ausmita.sengupta@svf.in