Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Hosts “Yugpurush – Mahatmar Mahatma”

An inspirational Bengali Stage Play To Spread Shrimad Rajchandraji’s Values Of Ahimsa And Satya That Shaped Gandhiji’s Beliefs

Kolkata, 17th June, 2017: SVF, Eastern India’s leading film entertainment conglomerate today hosted the inspirational Bengali stage play “Yugpurush – Mahatmar Mahatma” as a part of their CSR activity. The play is based on Shrimad Rajchandraji’s values of Ahimsa and Satya that shaped Gandhiji’s Beliefs. This edition of the play marked the 600th Show Of Yugpurush across five languages and for the first time in Bengali.

Shrimad Rajchandraji, honoured as the spiritual guide of Mahatma Gandhi, had a tremendous and formative influence on the Father of the Nation. Gandhiji met Shrimadji for the first time in Mumbai, upon his return from England as a barrister in 1891. Shrimadji’s inner equipoise, absorption in spiritual pursuits, enlightening wisdom, knowledge of the scriptures and moral earnestness left a deep-rooted impression on Gandhiji. Their relationship blossomed over profound interactions in the two years that Gandhiji spent in Mumbai. The inspirational play is a captivating representation of this special relationship between Shrimadji and Gandhiji, depicting the making of the Mahatma.

“We have all being inspired by the values and the beliefs of Mahatma Gandhi. At SVF, we believe in giving back the moral values of life to the society. We wanted to host the show because we believe that such plays will act as a catalyzing agent to inspire the youths of our nation and guide them towards a bright future. The play was for the first time enacted in Bengali, so that also prompted us to get associated with it.” said Mr. Shrikant Mohta, Co-Founder & Director, SVF Entertainment Pvt. Ltd.

Rajib Bardhan played the role of Shrimad Rajchandra Ji, Sanmitra Bhaumik played the role of old Gandhiji & Swarnajit Biswas enacted the role of young Gandhiji. The play was directed by Janardhan Ghosh. The series is directed by acclaimed director Rajesh Joshi of ‘Code Mantra’ fame, and scripted by well-known playwright Uttam Gada of ‘Maharathi’ fame. The music direction is by popular composer duo Sachin – Jigar. The initiative also supports the construction of Shrimad Rajchandra Hospital, a new 200-bed multi-speciality charity hospital in South Gujarat.

About SVF:

SVF is one of Eastern India’s largest native entertainment companies, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media, Cinemas and Equipment Rental. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, Songs and original series.

For further information, please contact:

Ahana Kanjilal Dutta | SVF | +91 9836515074