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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » SVF Wins Laurels At Home and Abroad

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    SVF

    SVF Wins Laurels At Home and Abroad


    Aug 2, 2017

    Makes its mark at NABC – IBFA & Mahanayak Samman 2017 with a whopping 11 awards

    Kolkata, 2nd August, 2017 – SVF, Eastern India’s largest media and entertainment conglomerate, has bagged a string of awards in different categories for Bengali films in the prestigious 37th NABC (North American Bengali Conference) at International Bangla Film Awards (IBFA Awards) held in July in the Silicon Valley, and, more recently, at “Mahanayak Samman, 2017”, instituted in honour of the legendary Mahanayak Uttam Kumar.

    While SVF was awarded for ‘Outstanding contribution to the Tollygunge film industry’ at IBFA, four of the popular films produced by SVF, received awards in different categories.

    The NABC-IBFA Best Actor and Best Actress awards (Commercial) went to Dev and Nusrat Jahan respectively, for their roles in SVF’s ‘Zulfiqar’ under the Bengali film category. Anirban Bhattacharya got the NABC-IBFA Best Debutant award for his role in ‘Eagoler Chokh’, another film from the SVF stable. Arindam Sil bagged the Best Director award for SVF’s much-talked-about ‘Byomkesh Pawrbo’.

    Apart from garnering international recognition, SVF and its films have won a gaggle of awards back home as well. While Prosenjit Chatterjee got the Best Actor award for ‘Zulfiqar’ at Mahanayak Samman, the Best Actress win for the same film went to Nusrat Jahan. Arindam Sil was hailed as the Best Director for Bengali films such as SVF’s ‘Byomkesh Pawrbo’ and ‘Eagoler Chokh’.

    Bickram Ghosh and Padmanabha Dasgupta got the Best Music and Best Script awards respectively for three movies including ‘Byomkesh Pawrbo’ and ‘Eagoler Chokh’. The Best DOP award went to Soumik Haldar for ‘Byomkesh Pawrbo’, ‘Eagoler Chokh’ and ‘Zulfiqar’, all SVF’s productions.

    Mahendra Soni, Director & Co-Founder, SVF said, “SVF has come a long way since it began operations. These awards reflect the strength and quality of our products and the kind of talent we have engaged with. It’s a matter of pride for us that we are winning recognition both locally and internationally.”

    About SVF:

    SVF is one of Eastern India’s largest native entertainment companies, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media, Cinemas and Equipment Rental. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, Songs and original series.

     

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