Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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  SVF

  Apr 27, 2020 hoichoi launches Progressive Web App (PWA) to provide...
  

  Kolkata, 27th April 2020 – hoichoi, as a platform, has always treated customers as its number one priority. Keeping in mind to provide extra benefits, hoichoi has turned its mobile website into a Progressive Web App (PWA) for its users....

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  Apr 24, 2020 January 2020 theatrical release – ‘Kathbirali’ becomes the...
  

  Dhaka, April 24th, 2020: In an effort to showcase the best of talent in Bangla Industry, hoichoi has gotten on-board critically acclaimed romantic drama ‘Kathbirali’ as a World Premiere. The World Premiere status indicates that after the release of the...

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  Apr 10, 2020 hoichoi Launches Live TV with ‘Free-To-Air Channels’ &...
  

  Kolkata, 10th April 2020 – hoichoi has another innovation up its sleeve – and this time it’s incorporating a Live TV section on the hoichoi App and Website. As the name suggests, Live TV will have certain ‘Free-To-Air Channels’ that...

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  Mar 26, 2020 hoichoi is taking measures to reduce Internet Consumption...
  

  Kolkata, March 26, 2020 – In the wake of COVID-19 security measures, where the Government is advising the population to #StayHome, #WorkFromHome and follow #SocialDistancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of...

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  Mar 23, 2020 It’s raining WORLD DIGITAL PREMIERES on hoichoi –...
  

  Kolkata, March 23, 2020: Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple Digital Premieres of new Bengali BLOCKBUSTERS at the time when social...

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  Mar 18, 2020 The Cast & Crew of Rahasya Romancha Series...
  

  Kolkata, 18th March 2020 – The new Web Series of hoichoi, the 2nd season of Rahasya Romancha Series, titled as Rahasya Romancha Series 2 has begun streaming on the platform from last friday. The response received over the weekend has...

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