Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi launches Progressive Web App (PWA) to provide ease of usage to all users on lower data packs

Kolkata, 27th April 2020 – hoichoi, as a platform, has always treated customers as its number one priority. Keeping in mind to provide extra benefits, hoichoi has turned its mobile website into a Progressive Web App (PWA) for its users.

Progressive Web Apps (PWAs) are the latest innovation to deliver superior user experience on the web specially on the mobile web. It brings the best of the web and the best of the hoichoi native app experience together! It leverages advance web technologies to offer a mobile web experience that loads fast, uses less data, and re-engages users in various ways. This light-weight version of the app helps deliver a seamless experience on a mobile home screen as its full screen similar to a native app. Users will also experience options to add hoichoi on their home-screen through the “Add to Home-screen” feature along with faster page loading and quicker interaction.

The idea behind this interface is that there are many customers of hoichoi who still use 2G and 3G networks, and many do not have phones with enough memory or space to download the hoichoi app but still wish to explore its content. PWA ensures that even with a low-data package, or a device which will not support heavy files, you can still watch your favourite movies & web series on hoichoi through the mobile browser as a light-weight version of a native app.

Vishnu Mohta, the Co-Founder of hoichoi said, “We have customers from all over the World, including from local Tier 2 and Tier 3 regions. Most of the time they are not able to use phones with a large enough memory to support entertainment OTT platforms, but they are keen on watching content online. Our focus is customer priority, hence, it’s important to make everyone get the best user-experience. To manifest this, we launched Progressive Web App (PWA) on our mobile website for less friction for these users who do not have the app. There are more advantages of PWA – one doesn’t need to update the app regularly as it is a mobile browser thus, updates happen automatically. Users don’t need to go through the trouble of downloading the app, simply a search on their browser will suffice and also, using the ‘Add to Home-screen’ feature, users can keep add hoichoi to their mobile screens. Even for our users, who might not be able to get high data packs, can easily use even a 2G network to watch content on hoichoi”.

Head of Technology, Aloke Majumdar said, “We’re a technology company, and we’re always determined about using the latest technology to enhance and improve experiences of our users. With the new hoichoi PWA, we’ve developed a robust, technically advanced web app that performs as good as the hoichoi native app. Users who wish to access hoichoi using their browser, will find a fast app-like user experience and when they return, the mobile browser loads almost instantly, even on slower networks.”

The hoichoi PWA is live for users now, so everyone can start witnessing its various benefits and a smoother viewing experience on mobile browsers. The user needs to type ‘hoichoi.tv’ on its mobile browser and can access the PWA version of the app!