Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi creates a stir with the announcement of its NEW WEB SERIES

‘Case Jaundice’ – the new Original Series by hoichoi will stream from 15th May in Bengali & Hindi

Kolkata, 13th May 2020 – Bringing forth a breath of fresh air in such an unprecedented time, hoichoi has announced their new Original series titled ‘Case Jaundice’, which was entirely shot from home, with the release of its Official Poster today.

The reveal of the Poster was done by Mahendra Soni (the Co-Founder of hoichoi) and lead cast members Parambrata Chattopadhyay, Ankush and Anirban Chakrabarti, followed by hoichoi causing a stir among the media and audience.

This series marks a lot of firsts for the cast – it is the first web series of Ankush, it is the first web series of Parambrata for hoichoi and finally, it is the first lead role of Anirban Chakrabarti on hoichoi besides his ever-green portrayal of Eken Babu.

Case Jaundice is a satire of 10 episodes. Two compelling lawyers, Mr. Sen played by Parambrata Chattopadhyay and Mr. Das played by Ankush present an endearing argument in a courtroom, one of them representing human beings and the other representing coronavirus. In each episode, a debate drives the narrative between Das and Sen, moderated by the Judge played by Anirban Chakrabarti, who at times becomes partial in his witty comments. Every episode has a different case put forth in front of the judge, resulting in humourous conclusions!

Example of first 3-episode narrative:

1) Manush Bonam Coronavirus (Translated: Mankind Vs Coronavirus)

2) Police Bonam Mukhosh Pora Jonogon (Translated: Police Vs Masked Population)

3) Office Bonam Poribar (Translated: Office Vs Family)

The Official Trailer of Case Jaundice will be launched on 14th May (tomorrow) through a Virtual Press Conference with the Lead Cast (Parambrata Chattopadhyay, Ankush and Anirban Chakrabarti) and the director of the series, Subhankar Chattopadhyay on the hoichoi Facebook page at 5 PM.

Excited about his first web series with hoichoi, Parambrata Chattopadhyay stated, “It’s a relatable narrative for anyone living in any part of the World. We are all in a major crisis and imparting the correct dose of entertainment is very much needed by the audience now, more than ever. Case Jaundice is our way of giving them an exuberant experience.”

Ankush, ready to embrace his first web series, exclaimed, “Entertaining our audience now is crucial. Giving them the chance to sit at home and enjoy, get some laughs and bring a ray of sunshine with some relatable content is what we wish to do with Case Jaundice. Hope they all will like our effort of doing this for them, from our homes.”

Case Jaundice will be streaming from 15th May with its first 5 episodes, followed by the next 5 on 22nd May, exclusively on hoichoi.