Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

The surprise package by hoichoi, a new web series titled Case Jaundice is streaming now!

The Official Trailer of Case Jaundice was launched yesterday in a much-anticipated Virtual Press Conference

Kolkata, 15th May 2020 – After the initial buzz garnered through the sudden release of the Poster of Case Jaundice, hoichoi went a step ahead by launching the Official Trailer of the Original in a Virtual Press Conference, witnessed for the first time in Eastern India. After the successful build-up, the first 5 episodes of Case Jaundice (total- 10) are streaming now on hoichoi. The rest of the episodes will be streaming from 22nd May.

This series marks a lot of firsts for the cast – it is the first web series of Ankush, it is the first web series of Parambrata for hoichoi and finally, it is the first lead role of Anirban Chakrabarti on hoichoi besides his ever-green portrayal of Eken Babu. All 3 of them came together with Director Subhankar Chattopadhay to host a Virtual Press Conference from the Facebook page of hoichoi to discuss their decision to do a web series completely shot from home, which of course has its challenges, and also, to launch the Official Trailer of the series. The VPC (Virtual Press Conference) was moderated by a popular ex-TV journalist of a leading channel.

With the first 5 episodes streaming from today, Case Jaundice is a satire of 10 episodes. Two compelling lawyers, Mr. Sen played by Parambrata Chattopadhyay and Mr. Das played by Ankush present an endearing argument in a courtroom, one of them representing human beings and the other representing coronavirus. In each episode, a debate drives the narrative between Das and Sen, moderated by the Judge played by Anirban Chakrabarti, who at times becomes partial in his witty comments. Every episode has a different case put forth in front of the judge, resulting in humourous conclusions!

Here are the 10 episodes with an idea about the cases the two lawyers take to court:

Ep1
Humans Vs. Corona (In Bengali: Manush Bonam Corona Virus)

Ep2
Police Vs. Mask (In Bengali: Police Bonam Mukhosh Pora Jonogon)

Ep3
Private Vs. Public Society (In Bengali: Ruddho Shomaj Bonam Khola mela Shomaj)

Ep4
Work Vs. Home (In Bengali: Office Bonam Poribar)

Ep5
Man Vs. Wild (In Bengali: Badurkheko Bonam Aw-Badurkheko)

Ep6
Work From Home Vs. Work From Office (In Bengali: Work From Home Bonam Work From Office)

Ep7
The Slumber Vs. The Bong (In Bengali: Lyadh Bonam Bangali)

Ep8
Classic Romance Vs. Digital Romance (In Bengali: Shonaton Prem Bonam Digital Prem)

Ep9
Cinema in Theatres Vs. Censorship Board (In Bengali: Cinema Hall’er cinema Bonam Censor Board)

Ep10
The Police Vs. The Pro-Corona People (in Bengali: Police Bonam Coronar Kaachkola)

Parambrata Chattopadhyay, thrilled about the release of Case Jaundice, said, “We had a lot of fun shooting from home, though a lot of challenges were there, however, the end result was to enthrall the audience with a fun yet witty web series and I think we have delivered it quite successfully. Hoping our audience resonates with our thoughts too.”

Ankush, added, “Hosting a virtual press conference with my fellow cast members and director was an unusual & unique activity, ideated and executed by the glorious team of hoichoi. We worked twice as hard to deliver this content and it was all for our audience; their entertainment is our number 1 priority. Case Jaundice is a series that highlights the issues and crises of the World now and thus, becomes relatable and relevant for everyone to watch!”

Case Jaundice is streaming now with its first 5 episodes, followed by the next 5 on 22nd May, exclusively on hoichoi.