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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » January 2020 theatrical release – ‘Kathbirali’ becomes the first film to get a “World Premiere” on hoichoi!

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    January 2020 theatrical release – ‘Kathbirali’ becomes the first film to get a “World Premiere” on hoichoi!


    Apr 24, 2020

    Dhaka, April 24th, 2020: In an effort to showcase the best of talent in Bangla Industry, hoichoi has gotten on-board critically acclaimed romantic drama ‘Kathbirali’ as a World Premiere.

    The World Premiere status indicates that after the release of the film, the first platform where you can watch it is hoichoi (even before it comes on any other medium) anywhere & anytime globally. Directed by Niamul Hasan Mukta, and starring Orchita Sporshia and Asaduzzaman Abir in lead roles, Kathbirali released in theatres across Bangladesh on 17th January 2020 and was highly recommended and praised by the media fraternity & critics.

    Confident about getting more Bengali films on hoichoi as World Premiere, Business Lead of hoichoi Bangladesh, Sakib R Khan said: “This is our initiative to encourage the massive talent and potential among the cinema-enthusiasts who wish to showcase their art-form in creative ways. We also want to stand by in support of our film industry, where we wish to allot a platform for our numerous films so that Bangla Cinema can be acknowledged and appreciated worldwide. Giving our films a “World Premiere” will help in reaching out to our audience across the globe so might not have easy access to Bangla Films.”

    Elated about his film being the first to get a World Premiere on hoichoi, Director Niamul Hasan Mukta said, “Happy to be the first one to get his film on hoichoi for a World Premiere. It’s a boost for our industry and to all creative talent out there who want a suitable platform to put their art form on! I thank hoichoi for this opportunity, and I hope we get to collaborate further in the future with my new projects.”

    Kathbirali, streaming now on hoichoi as a World Premiere, is about Hasu, who is a young, innocent village boy. He has none to be called as family in this world. That’s why he has made all the villagers his family members. Hasu’s life revolve around, love of his life-Kajol and his childhood friend-Anis. When finally Hasu is going to be settled and live happily ever after with Kajol, life takes an unexpected turn and everything falls apart. When Hasu’s love and friendship are at stake, what will Hasu do?

    Witness the World Premiere of Kathbirali by streaming it here: www.hoichoi.tv/movies/kathbirali-2020

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With easy to use features like Offline Download and Bilingual Interface (English & Bengali) – one can download the hoichoi App from Android and iOS App Stores to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku. Users in Bangladesh can now Subscribe to hoichoi in BDT through local Wallets along with local Credit, Debit Cards and other Payment Methods.

    Website: https://www.hoichoi.tv

    Android: https://play.google.com/store/apps/details?id=com.viewlift.hoichoi

    iOS: https://itunes.apple.com/in/app/hoichoi/id1188755540

    Ahana Kanjilal Dutta:
    91 9836515074
    ahana@svf.in

    Salankara Biswas –
    91 9073552307
    salankara.biswas@svf.in

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