Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

It’s raining WORLD DIGITAL PREMIERES on hoichoi – the most loved OTT of Bengali’s #WatchFromHome

Kolkata, March 23, 2020: Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple Digital Premieres of new Bengali BLOCKBUSTERS at the time when social distancing and work from home are the only choice. hoichoi has given plenty of reasons (read: content) for its audience to adapt “watch from home” while they are at home.

This has been a promising start as hoichoi already have an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis. Goes on to show that the Bengali diaspora have taken the pandemic very seriously and are staying put to fight it out. A promising increase of the traffic on the platform is also a sign that people have welcomed a library of rich content that is easily accessible.

hoichoi takes up the responsibility towards encouraging its viewers to work towards staying home and social distancing. To do that, hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), also a plethora of new content that will be streaming every week. The platform is doing its bit to keep you engaged by initiating a #selfstay form of entertainment.

To give a sense of  month of March itself, hoichoi is already streaming, “Rahasya Romancha Series 2” starring Rudranil Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others- is getting tremendous appreciation, a mega World Digital Premiere of Srijit Mukherji’s spin-off to Baishey Srabon – “Dwitiyo Purush”, interesting before even TV broadcast and Sandip Ray’s much hyped film “Professor Shanku O El Dorado”, based on the popular scientist created by his father, the visionary Satyajit Ray. Another series will be streaming from 26th March titled “Ekattor” which as the name suggests is about the fight for the Independence of Bangladesh. Here is a sneak peak of some new content that the audience can expect to soon start streaming:

The Co-Founder of hoichoi, Mr Vishnu Mohta commented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally – US, UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of Dwitiyo Purush, which is the most anticipated movie of 2020 on hoichoi  even before television premiere, the international traffic has significantly grown!”

A few series and films, which have come out as the most watched currently are Byomkesh S5, Shobdo Jobdo, Montu Pilot, Rahasya Romancha Series 2, Bonno Premer Golpo, Gotro (World Digital Premiere), Gumnaami, Paanch Phoron 2 and the recently released Dwitiyo Purush (World Digital Premiere) that signifies the multi-faceted range of genres of content present on hoichoi.