Kolkata, March 26, 2020 – In the wake of COVID-19 security measures, where the Government is advising the population to #StayHome, #WorkFromHome and follow #SocialDistancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) have requested prominent Streaming Platforms to reduce their bitrates.
In such a situation, it is essential for OTT Platforms to cooperate and stream content strategically; thus, hoichoi is already taking significant steps to initiate the process of rolling back its bitrates. hoichoi will be complying with the COAI in limiting network congestion while its audience-base can enjoy their favourite content undisrupted with a seamless viewing experience.
As per the requests laid out by the COAI, the measures being implemented are:
-hoichoi has disabled 1080p (HD – High Definition) downloads from their Offline Download feature.
-There are no Advertisements or Pop-ups running on the platform, as hoichoi is an SVOD streaming service.
-hoichoi is also working to limit streaming to 720p max, to be executed at the earliest.
Vishnu Mohta, the Co-Founder of hoichoi commented, “Careful monitoring is being done in every step of the way so we can do our bit during these tough times. While we welcome the 4x spike in traffic we are gaining from users for our content, it is essential to also remember that requisite actions should be taken to not overburden our network providers & telecom partners.”
hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku.
Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.
For further information, please contact:
Salankara Biswas –