Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

New Retail Chain ‘Daylis’, launched in Kolkata, Brings all your daily essentials under one roof!

Kolkata, 16^th Sep 2021: ‘Daylis‘, a brand-new supermarket chain, all set to launch in Kolkata, aims to provide customers with everything they need! An omni channel retail chain, Daylis is the first in the lot to promise delivery in just one hour from the order! This is the first-time in Kolkata any retail has promised delivery in such a short span to make sure that the customers get their products as soon as possible and on time. Besides this, the retail aims to be the neighbourhood store in the city with ‘Everyday low pricing’ where customers can enjoy exciting offers and discounts on all products every day! The proposition is simple- helps you save your pocket and provide everything you need under the same roof, at your utmost comfort and at faster than ever delivery time!

The idea and facilities have been built carefully keeping the unprecedented covid situation in mind. At difficult times, when staying at home and social distancing becomes inevitable, Daylis ensures the convenience of its customers by supplying essentials at their doorstep. Daylis plans to hire and regulate their complete delivery team so they can ensure safety and service for customers. Daylis is also investing in EV vehicles so that they can reduce the carbon footprint to as low as possible. And is the first Indian company to have an All EV delivery team!

With the strong belief that there is more to daily essential shopping, Daylis is in the process of creating an unprecedented and consistent customer experience – from ensuring best quality and supply of products to transforming everyday ordinary moments into unforgettable experiences!

There are currently two stores of ‘Daylis’ functional across Kolkata, One opposite Jai Hind Dhaba in Bhawanipore and the other near Jain Hospital in Howrah. Daylis is also in the process of planning the third one.

There will be an official app of ‘Daylis’ through which the customers can place their orders and expect delivery in one hour. This app is being developed by renowned global mobility company in India, FuGenX Technologies Pvt. Ltd. who have clients such as Byju’s and Big Basket. The app will be launched soon and be operational for the public. The thought behind the entire initiative is to provide something unique and extra to the Bengal population.

The company wants to get a footprint in the city and expand to districts as well with the idea that rural areas can also enjoy the modern amenities of everyday shopping experience. This very thought of ensuring customer comfort, percolates through every aspect of the company’s current operation and future planning. Daylis will be the first Kolkata based retail company to function through apps unlike the other likewise brands that are either based out of Mumbai or Delhi.

Saksham Mohta, the Managing Director of Daylis, says, “Daylis is going to be the omni channel retail chain to provides one stop solution for daily essentials. This is the first retail store to sell both groceries, everyday items and medicines under the same roof and also the first one to promise efficient delivery within just one hour of order.  The ‘Everyday low pricing’ facility will give customers exciting offers and discounts. We already have two stores operational in Kolkata- one in Howrah and the other in Bhowanipore, while we are planning to set up 5 more stores across the city in the coming 6 months. Daylis is a retail chain that strives to ensure best customer service keeping in mind consumer needs and experience.”

‘Daylis’ is an initiative that comes from the house of SVF Entertainment, a Kolkata based production company that has been instrumental in changing the entertainment landscape in Bengal for the last 25 years. SVF’s newest vertical not only plans to look forward to the idea of business expansion but also change the dynamics of consumer shopping ecosystem through product innovation and tech intervention.

For further information please contact

Samriddhi Patra
Ph: +918337044848
Email id: samriddhi.patra@svf.in