Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Cinemas becomes the second largest multiplex chain in WB by adding 9 more new screens at different locations for the festive season

• 9 New SVF Cinemas Screens added – Taking it from 16 to 25 Screens in Total
• Reconstruction of iconic Single Screen Theatres
• Forays into the North East Indian market
• Enhanced amenities at new properties
• New Locations for Cinema

Kolkata, 9^th October 2021: SVF Cinemas becomes the second largest multiplex chain of West Bengal by adding 9 new screens to its existing chain of plexes, this festive season, at different locations across Bengal.

The multiplex chain that has been scouting every corner of West Bengal for expansion and offering unforgettable movie watching experience to the audience, launches new screens at Durgapur, Chinsura, Dhaniakhali and Coochbehar by upgrading existing single screen properties. With this addition, SVF Cinemas currently operates with 25 screens across 14 properties in Bengal itself.

All the 9 new screens will be launched at various locations by the beginning of the festive season. SVF Cinemas, that has made a significant mark by tapping into the potential markets of Tier I & Tier II cities of Bengal, primarily focusing on the changing trends of cinema and audience consumption habits. In this whole new digital world, SVF Cinemas believes in the preservation of the unreplaceable big screen magic which has thereby led to the decision of revamping existing single screen properties at prime locations for a wider reach and easy accessibility. The majority of the new properties are opened at very close proximity to the centre, especially at and around popular shopping malls or retail stores, to make cinemas as accessible as possible. With the changing taste of cinema loving audience, SVF Cinemas is redefining the way movies are showed in Bengal.

Following are the details of the new properties:

• Durgapur: Brand New 3 Screens with 416 seats at Raj Sammilonee Shopping Mall in Benachiti. Existing single screen property Anuradha Cinemas reconstructed to retail and cinema property. Alongside SVF Cinemas, the mall includes Spencers as their anchor store and a huge food court.
• Chinsurah: SVF Cinemas opens their gates with 3 screens and 367 seats at KPS Mall in the district of Chinsurah. The Chinsurah property of SVF Cinemas is a reconstruction of ‘Milan Cinema.’
• Dhaniakhali: Iconic single screen, Rupani Cinema, in the district of Hooghly, revamped by its developers (KPS Group) and will now run as SVF Cinemas and has 1 screen.
• Coochbehar: After Jalpaiguri, SVF Cinemas builds their second property in North Bengal at Coochbehar. The Coochbehar property is located at PRM City Centre 1 which includes 2 screens with 292 seating capacity

All the aforementioned properties of SVF Cinemas to have BookMyShow as exclusive ticketing partner. Ticket booking in both online and offline mode has been enabled in all of the properties to ensure the convenience of the visitors.

In order to pursue its organic growth, SVF pumped in Rs 8-10 crores rupees for the new initiative and is planning to invest up to Rs 5-7 crores more by 31st March, FY 2022, for further new screens. Besides eyeing business expansion at every possible town and cities of Bengal, SVF Cinemas is also foraying into the North East Indian Market as it plans to launch its first property (outside Bengal) at Tejpur.

All set to launch during Diwali this year, the luxurious Tejpur property of SVF Cinemas opens its door for Assam with 2 screens and 350 seating. Located at G Square Mall in Tejpur, this property marks the beginning of SVF Cinemas’ market expansion plan outside Bengal.

Facilities

The enhanced facilities incorporated for a premium viewing experience at the new properties of SVF Cinemas include:

• Seating Facility: To provide excellent comfort to cinema loving audience, Plush Pushback seats, Loungers and Recliners are added. SVF Cinema believes in giving the best facilities to the viewers.
• The Power of Sound & Projection: All the properties of SVF Cinema comes with the best designed 7.1 Dolby Digital Surround Sound System with 2K & 3D projection to provide a rich and flagship cinema viewing experience to the audience.
• Food & Beverages: Along with Food & Beverages counters, SVF Cinemas also introduces their exclusive in-house café called 35mm Café. The concept of 35mm Café is to provide a rich dining ambience to the customers with a touch of cinema.
• Other facilities: In order to ensure a safe movie watching experience for the audienc, all touchpoints to be santinized and coated by Chemtex-anti-microbial along with regular Aerial Fumigation.

About SVF Cinemas

SVF Cinemas is one of the largest chains of movie theatres in Eastern part of India, present in Baruipur, Narendrapur, Krishnanagar, Mogra, Jalpaiguri, Giridih, Purulia, Sheoraphuli, Bolpur and opening in many other locations. It aims to revolutionize the cinematic experience in every nook and cranny of this part of the country, by continuously innovating and updating technology for local audiences and providing premium facilities, across 9 properties and 16 screens, as of now. SVF Cinemas aims to modernize conventional single screen cinemas into mixed-use properties with multiple screens.

Complete with elegant interiors that includes cushioned back chairs and recliners, state of the art acoustic solution, 5.1 Dolby Digital Surround Sound System, 3D projection system and an in-house live kitchen, 35 MM Café, SVF Cinemas aims to be the first choice for Eastern India moviegoers, at par with international counterparts.