Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Golondaaj power plans to get straight into the hearts of Bengalis with Pujo, Football and more!

Kolkata, 8^th October, 2021: To celebrate the grandeur of the Magnum Opus, this Pujo, SVF integrates with North Tridhara, the renowned Durga Pujo Association of North Kolkata, to honour the extraordinary life and unsung heroic contributions of Nagendra Prasad Sarbadhikari in the field of sports. On the auspicious occasion of Dwitiya, the cast and director of Golondaaj remained present at the Pujo Inaugration of Golondaaj.

This collaboration with North Tridhara Pujo Association has taken “Golondaaj” to a whole new level of reaching to a thousand of audiences! This is the first time any Bengali movie has collaborated with any Pujo Association to create a theme-based pandal.

The main initiative of SVF to integrate with North Tridhara Puja is to create a much-deserved recognition among people about India’s Unsung Hero who brought a revolution in Indian Football Culture and his massive contribution to Indian Sports History. As Durga Puja and Football are very dear to Bengalis, there couldn’t have been any better way to bring both of these emotions together in the same tray.

Commenting on this collaboration, Director Dhrubo Banerjee said “It is an honour to direct a film that portrays the extraordinary life of Nagendra Prasad Sarbadhikari and bring his marvelous story on screen. It is great that North Tridhara has given us one more medium to celebrate his magnificent contribution in a grand scale and this initiative will make every Bengali aware of him”.

Shikhar Tandon, President of North Tridhara, said, “Its a delight to collaborate with SVF in this unique initiative. Though I knew about Nagendraprasad Sarbadhikhari from before, there are many people who have very less idea about the Father of Indian football. We are glad that North Tridhara is able to highlight the heroic journey of Nagendra Prasad this time. We have tried to do justice to the history as much as possible. I hope people likes visiting North Tridhara during pujas.”

Dhrubo Banerjee’s upcoming historic fiction film  ‘Golondaaj’ is all set to get pan-India release on 10^th October 2021 in Bengali Language. SVF kicks the game up by a notch, by also releasing it in Hindi language on 22^nd October 2021 nationwide, to celebrate the heroic and courageous journey of Nagendra Prasad Sarbadhikari, played by none other than superstar Dev. With many goosebumps moments and constant tickle at one’s nationalistic side, it will be a never seen before experience in Bengali Cinema.

About SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.    

SVF has successfully produced over 145+ films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Dracula Sir, ‘Ghawre Baire Aaj’ to name a few.