Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi unveils the Teaser of its first World Classic ‘Mandaar’; marks Anirban Bhattacharya’s remarkable Directorial Debut

Kolkata, 7th October 2021: hoichoi World Classics – a new category that has drawn interest amongst the audience. The first series to come under this category is ‘Mandaar’, an adaptation of Shakespeare’s Macbeth. The first look of Mandaar was a concept poster showcasing nothing but a seascape with a bloody hand and a black cat. Recently, as hoichoi stepped into its 5th year, an intriguing motion poster was launched with the faces of the lead cast for the first time – popular theatre actor Debasish Mondal as Mandaar (Macbeth) and the exceptional starlet Sohini Sarkar as Laili (Lady Macbeth).   

On the auspicious occasion of Mahalaya, hoichoi finally launched the much-anticipated teaser of its first World Classic.

The Teaser, with its piercing visuals, at a stroke takes the audience to the wave-full world of Gailpur and its people through the glimpses of its various characters along with a captivating recital by Debesh Roychowdhury, who also essays a prominent role in the series, however, which character he will be playing hasn’t been revealed yet. With the awakening of the ocean, the Teaser makes the audiences sit tight for the legendary power play and betrayals of Macbeth to unfold in today’s Mandaar.

With this series, for the first time, the audience is going to witness Anirban Bhattacharya not only as an actor but also as a director.

Excited about his first creation as a director, Anirban Bhattacharya said, “Creating an adaptation that is based on a work of this stature, has given me a roller coaster of emotions. I felt supremely excited as well as immensely fearful when I initially decided to take on Macbeth and shape it through my lenses and present it as my first ever directorial project. Now, when I see what came out of this attempt of mine, I feel nothing but grateful towards everything and everyone who made ‘Mandaar’ what it is today.  I’m also delighted that I could make this World Classic with hoichoi that has been like a home to me for years now. I’m really looking forward to its release!”

Watch the Teaser here: bit.ly/Mandaar_Teaser

Mandaar is slated to stream soon on hoichoi.

About hoichoi:

hoichoi is the leading Bengali Entertainment Platform with over 2,000+ hours of Movies, exclusive Original Series, Films, Shorts, an Audio-Streaming section and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots.

The OTT Player has many features, to name a few, Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Control, Hindi-Dubbed Originals and English Subtitles.

Users can enjoy their favourite Bengali Content on the hoichoi App by downloading it from the Play Store and the Apple App Store, to watch on their Mobile Phones, or on the Desktop/Laptop through www.hoichoi.tv or on Television through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.