Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi in collaboration with Asian Paints, presents its new Freemium Series ‘Asian Paints Moner Thikana’ – Streaming Now!

Kolkata, 5th October 2021:  Leading Bengali OTT Platform, hoichoi, partners with Asian Paints, India’s multinational paint company, for its new freemium series titled, ‘Asian Paints Moner Thikana’, that is streaming now for free for all users, on hoichoi. Both the brands are known for being the front runners in their own space and are committed to delivering the best to their consumers.

Keeping that in mind, hoichoi and Asian Paints have come together to take the audience to visit the homes of the top actors of the Bengali film fraternity like Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Priyanka Sarkar, and Srabanti Chatterjee. This distinctive format of content directed by Sudipto Roy (multiple accolade winner for hoichoi film Tasher Ghawr), is designed to offer an exclusive home tour of Bengal’s superstars, where they share stories of their cherished abodes, their journey to achieve it, and how different parts of that house identify with their personalities.

Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “At hoichoi, we are always passionate about broadening our user base and enthusiastic about presenting our existing users with differentiated content in collaboration with brands that aim alike. ‘Asian Paints Moner Thikana’ in partnership with Asian Paints, is a content, that I believe has the ability to generate mutually desired engagement, as the content that we have created, not only goes into the personal space of the most popular actors in our industry but also presents their stories like never before. With this strategic brand integration, we are also presenting this content to our non-subscribing audience for free streaming, who can become potential subscribers to our extensive library of new and existing series and films in the future.”

Sam Balsara, Chairman, Madison World added, “Indian audiences are lapping up  regional content in Digital like never before. Recognising this trend, Asian Paints and Hoichoi have come up with a series of stories which I believe Bengalis will love this Pujo season and the icing on the cake is that the viewer will get to see the esoteric homes of 5 leading celebrities of Bengal. Asian Paints which has always  been  inspiring consumers and creating aspirations among them to design their homes beautifully pulls off one more First  to warm the hearts of Bengalis this festive season.”

About hoichoi:

hoichoi is the leading Bengali Entertainment Platform with over 2,000+ hours of Movies, exclusive Original Series, Films, Shorts, an Audio-Streaming section and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots.

The OTT Player has many features, to name a few, Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Control, Hindi-Dubbed Originals and English Subtitles.

Users can enjoy their favourite Bengali Content on the hoichoi App by downloading it from the Play Store and the Apple App Store, to watch on their Mobile Phones, or on the Desktop/Laptop through www.hoichoi.tv or on Television through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

About Asian Paints Limited:

Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s third largest paint company, with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World. Asian Paints manufactures wide range of paints for Decorative and Industrial use. The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products.  The company also introduced lightings, furnishings, and furniture in its portfolio.  In the Health and Hygiene segment, Asian Paints offers range of Sanitizers and Surface Disinfectants.