Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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  SVF

  Apr 1, 2019 Riya Sen joins existing cast of Mismatch for...
  

  Kolkata, April 1st, 2019: After the success and hype of Mismatch, a comedy series by hoichoi which was streaming in September 2018, the world’s largest Bengali streaming service is now returning with Season 2. They have already brought back many...

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  Mar 29, 2019 Tune into India’s no. 1 Bengali Music Channel...
  

  Kolkata, 29 March 2019 – Sangeet Bangla will complete its 13th year in the business, as the number 1 Bengali music channel in India. The channel was jointly launched by Media Worldwide and SVF in 2005 and will turn 14...

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  SVF

  Mar 25, 2019 hoichoi brings exciting offers for its subscriber-base by...
  

  Kolkata, March 25th, 2019: hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants GrabOn. This tie-up will provide users with amazing discounts on a wide variety of verticals from...

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  Mar 20, 2019 Vinci Da Innovative Theatre Installations unveiled!
  

  Kolkata, 20th March 2019 – The promotions for Srijit Mukherji’s upcoming thriller venture Vinci Da heightened the mood of mystery amidst the Bengali audience with the introduction of the never seen before three-way vision theatre standee in the history of Bengali cinema....

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  Mar 16, 2019 Mimi Chakraborty’s debut single is out
  

  Kolkata, 16th March 2019 – Mimi Chakraborty is an established actor who has made her mark in the Bengali film industry from the time she made her debut with a popular TV serial. From her first film in 2012 to...

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  Mar 12, 2019 hoichoi bags Silver at StreamCon Asia 2019
  

  Kolkata, March 12th, 2019: hoichoi, World’s largest digital content platform exclusively for Bengali’s bagged ‘Silver’ at the prestigious StreamCon Asia Awards’19 in the category - “Regional Content Creator of the Year”. Within just one year of its inception, hoichoi’s commitment...

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