Press Releases

Vinci Da Innovative Theatre Installations unveiled!

Kolkata, 20^th March 2019 – The promotions for Srijit Mukherji’s upcoming thriller venture Vinci Da heightened the mood of mystery amidst the Bengali audience with the introduction of the never seen before three-way vision theatre standee in the history of Bengali cinema.

The installations are innovative lenticular printing that give a three-way vision to anyone observing it. When seen from right, it reveals the image of film character Adi Bose (essayed by Ritwick Chakraborty) and when observed from left it displays the image of film protagonist Vinci Da (essayed by Rudranil Ghosh). But the icing on the cake forms the frontal vision where an audience gets to see both Vinci Da & Adi Bose ( Rudranil & Ritwick) at the same time merrged together, much like the film poster of the film revealed earlier.

The video of the theatre installation garnered massive response from the entire industry. From veteran actors like Prosenjit Chatterjee, Tollywood superstars Abir Chatterjee, Dev, Nusrat, Mimi, to directors Birsa Dasgupta, Pathikrit Basu among others who loved the unique concept and applauded the effort:

The innovative three-way installations would be available across multiplexes and single screens in Kolkata, next week onwards.

Directed by National Award-Winning director Srijit Mukherji who is known for his immaculate thriller films, Vinci Da, the story of an obsessed make-up artiste, who’s struggling to make his own place in the industry completely on his own talent and capabilities. Although his father was a renowned make-up artiste, he somehow failed to make his mark and got no chance anywhere even though he was highly talented. On top of it, his straightforwardness and arrogance resulted into him insulting three big personalities of industry which made the situation worse. When his life was going haywire, Adi Bose, entered his life and changed it forever.

Scheduled to release this April, Vinci Da also stars Sohini Sarkar, Anirban Bhattacharya & Riddhi Sen in lead roles and has music directed by National Award winning musician Anupam Roy.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)