Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Riya Sen joins existing cast of Mismatch for Mismatch 2!

Kolkata, April 1st, 2019: After the success and hype of Mismatch, a comedy series by hoichoi which was streaming in September 2018, the world’s largest Bengali streaming service is now returning with Season 2. They have already brought back many of their Originals for a new season from last year – Hello S2, Dupur Thakurpo S2, Holy Faak S2, Chupkotha S2, Byomkesh S4 and more.

Though it is the Season 2 of Mismatch, the story-line has been changed with entirely new characters, having more fun elements than the previous season. The main cast remains the same with Rachel White, Rajdeep Gupta and Mainak Banerjee and even the director, Soumik Chattopadhyay. The exhilarating factor is that actress, Riya Sen returns to the Bengali content world after a long hiatus to star in her debut Bengali web series with hoichoi.

The unveiling of the cast was done in Myx, a lounge in Park Street, Kolkata in the presence of media and rest of the cast and crew talking about their excitement to start shooting for Mismatch 2.

The story of this season is about two couples: Abir (Rajdeep Gupta), Mishka (Riya Sen) and Anirban (Mainak Banerjee) Aditi (Rachel White). Aditi is Mishka’s boss. Whereas Anirban is a musician. Aditi is a hard taskmaster at her office, and everyone is petrified of her. Abir’s sexual fantasies are almost like a nightmare for Mishka. On the other hand, Aditi is a dominating wife who acts and reacts like a boss even with her husband Anirban. Making Anirban scared of her, which ultimately leads to their unhappy conjugal life. When Abir finally persuades Mishka to be the hot wife to his bold fantasies, as luck would have it, the couple gets Anirban as the Bull. But Mishka and Anirban eventually fall in love. Abir gets furious and seeks Aditi’s help and they end up being friends. As the plot unfolds Aditi finds out about her husband’s infidelity, that creates havoc. Will these two couple clear this mess and end up being together or this is the start of another mismatched journey?

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Fire TV and will be coming soon on Roku TV.

Hoichoi is available for download: iOS – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)