Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Tune into India’s no. 1 Bengali Music Channel – Sangeet Bangla!

Kolkata, 29 March 2019 – Sangeet Bangla will complete its 13th year in the business, as the number 1 Bengali music channel in India. The channel was jointly launched by Media Worldwide and SVF in 2005 and will turn 14 on the auspicious Poila Baisakh (Bengali New Year).

Sangeet Bangla serves as a suitable platform for the film and music industry of Bengal, acting as a perfect media partner to reach the target viewership. It is not just about entertainment, it is an endeavour to showcase the resplendent Bengali culture through its music and movies, which is unique and typically a characteristic of the land.

The channel has maintained its top position because of their riveting audience-capturing and retaining programmes. Good packaging, high production standards and quality content have positioned the channel as the most preferred choice of the Bengali music loving audience. From break-free compilations to karaoke and retro to romantic, Sangeet Bangla offers a variety of shows showcasing different genre of music and moods serving an audience of all age groups.

Here are a few notable ones:

a.SB Morning Hits – A break free morning show playing a gamut of Bengali film hits that will help the viewers to start their mornings with a dose of great music.

b.Howrah Bridge – The spirit of Kolkata brought to life in this pulsating programme interspersed with songs dedicated by the viewers. This program airs all their special requests and dedications plus messages. Every week there’s a star integration with this show, wherein a celebrity features and interacts with the viewers through their email or SMS song requests. The celebrity responds to their queries and even shares personal anecdotes.

c.Tumi Je Amar – A one-hour musical, this show features the most popular romantic hits.

d.SB Superhits – Bengali super hit songs of Sangeet Bangla, played back to back in this show.

e.Nonstop Hits – A half an hour song compilation in which popular Bengali film numbers that has hit the score are played back to back, in this break free show.

f.SB Public Demand – A one-hour compilation of the best of Sangeet Bangla hits from the yesteryears. This show is dedicated to nostalgia and music, songs which still have a strong recall value, those which are evergreen, popular and always on demand.

g.SB Hit Machine – SB Hit Machine airs a compilation of the best of SB Superhits.

h.SB Tunes – A half an hour compilation of the recent Bengali film hits which displays the caller tunes’ codes. Hence, one can also download songs and set them as caller tunes.

i.Fresh Hits – An hour of fresh Bengali music, airs current hits from non-film and film categories.

j.Karaoke Film Hits – A half an hour show airing songs with lyrics. One can sing along while watching their favorite Bengali hits and enjoy karaoke in their home itself!

k.SB All Time Hits – Features a mixed bag of Bengali film music, all-time Bengali super hit songs from recent times and past.

l.Top 10 – A weekly musical countdown show featuring the Top 10 Bengali film music every week.

Sangeet Bangla is the channel preferred by the Tollywood Film Industry to promote their upcoming films because of the unwavering status it has held since its inception. One of its highlights is that it aims to keep the audience informed about the latest happenings of Tollywood. It’s social following is immense with 5.6 million followers on Facebook with a reach of 6.3 million, 381K followers/713K impressions on Twitter, 4.8 lakh subscribers on YouTube with approximately 80 million views (total) and 135K followers on Instagram and counting.

About Sangeet Bangla:

Sangeet Bangla is India’s number 1 Bangla music channel with latest happenings of the Tollywood Film Industry. It’s available in most cable networks and all DTH operators across India. It is also available in USA (Dish TV & Yupp TV), Bangladesh (on all major networks) and Qatar (Ooredoo).