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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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  • SVF

    Oct 2, 2020 SVF Music brings forth a rendition of the...

    Kolkata, October 2nd 2020: SVF Music, the music label of SVF, has launched a new soulful track, helmed as the much-awaited festive season single ‘Majhe Majhe Tobo’. It is streaming from today on the SVF YouTube channel. The song is...

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  • SVF

    Sep 26, 2020 SVF Music releases a new single ‘Michael Vidyasagar...

    Kolkata, 26th September 2020: SVF Music, known for its freshness and euphonious melodies, is ready to provide the audience with another unusual yet beautiful musical piece - ‘Michael Vidyasagar Sangbad’ - streaming today on SVF Music YouTube page, to celebrate...

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    Sep 18, 2020 hoichoi, for the first time, reveals it now...

    At hoichoi Season 4, its annual event, hoichoi launches the first look of its upcoming slate of 25 Original Web Series, with marque creators! Taking web content to a new level, hoichoi announces its collaboration with creators like Srijit Mukherji,...

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    Sep 17, 2020 hoichoi and Windows Production make Mahalaya memorable with...

    Kolkata, 17th September 2020: hoichoi’s much awaited docu-series, Tarader Shesh Tarpon is streaming now on Mahalaya. As an homage to the departed legends of our time, hoichoi has kept Tarader Shesh Tarpon free for the audience to watch. Produced by...

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    Sep 6, 2020 Power Couple – Raj Chakraborty & Subhashree Ganguly...

    Kolkata, 6th September 2020: SVF Brands and Berger Paints India collaborated to launch a thoughtful ad campaign titled Breathe Easy which features star couple and parents-to-be, Raj Chakraborty and Subhashree Ganguly. The pro-environment campaign stresses on the importance of having...

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    Aug 21, 2020 hoichoi and Windows Production collaborate for the first...

    Kolkata, 21st August 2020 – hoichoi is thrilled to announce a new series, Tarader Shesh Tarpon, a special tribute dedicated to the departed legends of our time. It is a docu-series, the first of its kind on the departed Indian...

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