Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi and Windows Production make Mahalaya memorable with ‘Tarader Shesh Tarpon’

Kolkata, 17th September 2020: hoichoi’s much awaited docu-series, Tarader Shesh Tarpon is streaming now on Mahalaya. As an homage to the departed legends of our time, hoichoi has kept Tarader Shesh Tarpon free for the audience to watch.

Produced by Nandita Roy and Shiboprasad Mukherjee’s Windows Production, Tarader Shesh Tarpon marks the first collaboration between hoichoi and Windows.

In a unique offering of remembrance to 12 legends, namely Sushant Singh Rajput, Chuni Goswami, P.K. Banerjee, Rituparno Ghosh, Tapas Pal, Sunil Ganguly, Ajoy Basu, Gopal Bose, Supriya Devi, Krishanu Dey, Mahua Lahiri and Kalikaprasad Bhattacharya, the series creates a window for the Bengali audience to have a closer look at the lives of their beloved stars who continue to inspire and motivate even after their death. The premeditated release on Mahalaya, which is considered to be the most auspicious day in the Bengali calendar to pay tribute to the departed ones, has further helped in creating a factor of cultural relatability amongst the audience. Conceptualized & anchored by Gautam Bhattacharya and directed by Aritra Mukherjee of “Bramha Janen Gopon Kommoti” fame, it is a final work of respect which has been curated with utmost sensitivity after consulting exhaustive sources.

Apart from the unseen photos and videos of the lives of the legends, each episode has been brought to life and made vivacious by the personal anecdotes and stories shared by the distinguished personalities including Sourav Ganguly, Soumitra Chatterjee, Prosenjit Chatterjee, Jisshu U S Sengupta, Srijit Mukherji, Shatabdi Roy, Kaushik Ganguly, Saswata Chatterjee, Anindya Chatterjee, Subhash Bhowmick, Aparajita Addhya, Subrata Bhattacharya, Surajit Sengupta, Mimi Chakraborty, Sudipta Chakrabarty, Tnusree Chakraborty, Prasun Banerjee, Mir, Srinjoy Bose, Rachana Banerjee, Monoranjan Bhattacharya, Budhdhadeb Guha, Sudeshna Roy, Abhijit Guha, Tarun Majumder, Ranadeb Bose, Debang Gandhi, Saradindu Mukherjee, Joydeep Mukherjee, Kiran More, Arun Pandey and others.

Through a well-knit production of popular Tagore songs in the background by Srikanta Acharya, Jayati Chakraborty, Babul Supriyo, Rupankar Bagchi, Raghab Chatterjee, Aditi Gupta, Durnibar, Roopa Ganguly, Iman Chakraborty, music direction by Indraadip Dasgupta, and recitation by Bratati Bandopadhyay and Raya Bhattacharya, Tarader Shesh Tarpon seems to be an excellent example of a creative offering which is able to surpass the narratorial voice of the quasi-documentary to evoke emotions amongst the audience and take them on a journey of nostalgia.

Shiboprosad Mukherjee, Co-Founder of Windows Production said, “This one-of-a-kind project is to acknowledge the contributions of these legendary personalities. The show is packed with valuable remarks by eminent artists and I hope the audience will find it insightful apart from enjoying the aesthetic experience of Tarader Shesh Tarpon. With their commendable audience base and varied content, I find hoichoi to be the perfect platform to stream this project so that it is accessible to a large number of people.”

The Co-Founder of hoichoi, Vishnu Mohta said, “This is our first attempt at a docu-series and it will be streaming for free for all our audience to watch! Mahalaya is an auspicious occasion and Tarader Shesh Tarpon is the perfect fit as a content to stream on this day. I am glad to be a part of this beautiful work of art.”

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.