Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music brings forth a rendition of the Tagore classic “Majhe Majhe Tobo” to become the new romantic track of this festive season!

Kolkata, October 2nd 2020: SVF Music, the music label of SVF, has launched a new soulful track, helmed as the much-awaited festive season single ‘Majhe Majhe Tobo’. It is streaming from today on the SVF YouTube channel. The song is one of the age-old melodies of Rabindranath Tagore that transcends time. Re-arranged amazingly by renowned music director Arindom who has also sung the track himself, this romantic endeavour is hummable, serene and yet one of the most powerful spiritual tracks released this season.

The soundscape of Majhe Majhe Tobo adds an urban relevance which presents a perfectly blended combination of contemporary and vintage flavour to the new composition.  Shot in one of the most enormous palaces of Bengal, the beauty of the song enhances with the music video, igniting the feeling of love in audience’s minds. The video, directed by the Guptodhon series director Dhrubo Banerjee, features the popular actors Arjun Chakrabarty and Darshana Banik. It portrays an eternal emotion of two lovers, who wish to be inseparable and how destiny guides their lives to take a turn in an unexpected direction. The strong message of ‘till death do us apart’ has been very emotionally conveyed through the melancholy lyrics of the song through the music video. The story unfolds as the music video of Majhe Majhe Tobo progresses.

SVF Music has tagged the music as the #RajbariMusical, for having shot in an exquisite 300-year-old boutique property near Kolkata named ‘The Bawali Rajbari’. There are several music videos lined up for shooting at the Rajbari, because of the extraordinarily royal and elegant vibe that the place gives. Arindom’s heartfelt composition in addition with the video location, Dhrubo Banerjee’s direction and ultimately the fresh chemistry between Arjun and Darshana, goes as a complete package to the audience.

Excited about re-arranging and singing a classic Tagore song, music director Arindom said, “Majhe Majhe Tobo will bring out many emotions in the viewer as it celebrates love. There is nothing extra that I need to add about Tagore’s lyrics, which undoubtedly is so beautiful from every aspect. My focus was to do justice to the lyrics and tune and provide something new to the audience at the same time. It’s always a pleasure to collaborate with the SVF Music team in churning out singles.”

Dhrubo Banerjee, the director of the music video exclaimed, “The song is a Tagore classic so it is already established in the mind of the audience, thus, my vision for the music video had to balance the intensity of the lyrics & tune of the song. Arjun and Darshana have surely accomplished my vision and, I am happy to have worked with them in crafting the visuals of this legendary track. I am hoping this rendition of Majhe Majhe Tobo emerges to be one of the most listened to songs, this festive season.”

Watch the soulful music video here: http://bit.ly/MajheMajheTobo_SVF

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SV

Kolkata, October 2nd 2020: SVF Music, the music label of SVF, has launched a new soulful track, helmed as the much-awaited festive season single ‘Majhe Majhe Tobo’. It is streaming from today on the SVF YouTube channel. The song is one of the age-old melodies of Rabindranath Tagore that transcends time. Re-arranged amazingly by renowned music director Arindom who has also sung the track himself, this romantic endeavour is hummable, serene and yet one of the most powerful spiritual tracks released this season.

The soundscape of Majhe Majhe Tobo adds an urban relevance which presents a perfectly blended combination of contemporary and vintage flavour to the new composition.  Shot in one of the most enormous palaces of Bengal, the beauty of the song enhances with the music video, igniting the feeling of love in audience’s minds. The video, directed by the Guptodhon series director Dhrubo Banerjee, features the popular actors Arjun Chakrabarty and Darshana Banik. It portrays an eternal emotion of two lovers, who wish to be inseparable and how destiny guides their lives to take a turn in an unexpected direction. The strong message of ‘till death do us apart’ has been very emotionally conveyed through the melancholy lyrics of the song through the music video. The story unfolds as the music video of Majhe Majhe Tobo progresses.

SVF Music has tagged the music as the #RajbariMusical, for having shot in an exquisite 300-year-old boutique property near Kolkata named ‘The Bawali Rajbari’. There are several music videos lined up for shooting at the Rajbari, because of the extraordinarily royal and elegant vibe that the place gives. Arindom’s heartfelt composition in addition with the video location, Dhrubo Banerjee’s direction and ultimately the fresh chemistry between Arjun and Darshana, goes as a complete package to the audience.

Excited about re-arranging and singing a classic Tagore song, music director Arindom said, “Majhe Majhe Tobo will bring out many emotions in the viewer as it celebrates love. There is nothing extra that I need to add about Tagore’s lyrics, which undoubtedly is so beautiful from every aspect. My focus was to do justice to the lyrics and tune and provide something new to the audience at the same time. It’s always a pleasure to collaborate with the SVF Music team in churning out singles.”

Dhrubo Banerjee, the director of the music video exclaimed, “The song is a Tagore classic so it is already established in the mind of the audience, thus, my vision for the music video had to balance the intensity of the lyrics & tune of the song. Arjun and Darshana have surely accomplished my vision and, I am happy to have worked with them in crafting the visuals of this legendary track. I am hoping this rendition of Majhe Majhe Tobo emerges to be one of the most listened to songs, this festive season.”

Watch the soulful music video here: http://bit.ly/MajheMajheTobo_SVF

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!