Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Tribute to the legendary singer KK from the Cast, Crew and Director of X = Prem at Chapter 2

Kolkata, 1st June 2022, Wednesday: Chapter 2, Kolkata’s only retro dining restaurant serving lip-smacking continental cuisine in association with SVF hosted a musical ode in the memory of the noted singer KK in the presence of Srijit Mukherji’s and the cast – crew of its upcoming film ‘X = Prem’ releasing on 3 rd June, 2022. Helmed to be one of the unconventional films under the banner of SVF in 2022, X = Prem deals with the complexities of human emotions and selflessness of love as well as the pain one has to face in his/her life. The musical evening took place in the presence of the lead star cast, music team and the stellar director Srijit Mukherji.

Director Srijit Mukherji said, “X = Prem is a celebration of love. It is definitely a new age romantic film which reflects the beautiful shades of college romance but very different from the core. But unfortunately, the voice of love, the extraordinarily talented singer KK departed for his heavenly abode. Here at Chapter 2, it’s a tribute to him whose voice reflected wide range of emotions throughout his journey which will always be remembered.’’

Positive about working with Srijit Mukherji for the first time Arjun Chakrabarty said, “I think this kind of romance with elements of science is quite a new genre to Bengali audience and has not been explored in Bengali films
before. Today at Chapter 2, it’s not just a celebration of love but also the admiration we hold for KK. We dedicate this evening to astounding talent whose voice uplifted our mood and made us fall more for the music.”

“Chapter 2 is a destination for the music lovers as we have always promoted music with good food. As the much awaited movie, X = Prem was also shot at Chapter 2 we planned host a musical evening with the cast & crew
members and the music team associated with the movie. The performers today also played a rich tribute to the ever versatile singer, KK, who unfortunately left us for the heavenly abode yesterday, by singing a large number of his popular songs. KK will continue to live through his songs even in the coming years”, said Shiladitya & Debaditya Chaudhury, Co-Founders, Chapter 2.

Both Anindya Sengupta and Shruti Das who are all set to make their debut with X=Prem, said, “To work with Srijit Mukherji was a dream come true, we still remember the first time he called and briefed us about the film and we
are extremely glad that he has showed his trust on us and has given the golden opportunity to be a part of a memorable journey.”

The music of the film X = Prem plays an eminent role in binding the narrative of the unique tale of love. Saptak Sanai Das, the debutant music composer of X = Prem. Samantak Sinha, Sahana Bajpaie, Shreya Ghoshal and Arijit Singh lend their voices in amazing soul stirring tracks which wonderfully depicts every phase of one’s life and a story of eternal love, ‘X=Prem’

The lyrics of the songs has been penned by Dhrubojyoti Chakraborty, Barish and Srijit Mukherji. Srijit Mukherji
wrote the lyrics for the song ‘Raikishori’ and he has given lyrics for a song after a long time.