Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Sung by the popular Bangladeshi sensation Mahtim Shakib and melodious Madhubanti Bagchi, Kuler Achaar’s first Song “Bhul Koreche Bhul”-the romantic melodious song is touching hearts!

Sung by the popular Bangladeshi sensation Mahtim Shakib and melodious Madhubanti Bagchi, Kuler Achaar’s first Song “Bhul Koreche Bhul”-the romantic melodious song is touching hearts!

Kolkata, 15th June, 2022:  SVF has released the first song ‘Bhul Koreche Bhul’ from its upcoming film “Kuler Achaar’ which is sweet tale of family drama that deals with poignantly complex ride which leaves the audience with a thought-provoking subject.​​

‘Bhul Koreche Bhul’ is sung by the popular Bangladeshi singer, the YouTube sensation Mahtim Shakib and the melodious, powerhouse talent Madhubanti Bagchi. The track is astoundingly soothing and qualifies to stand out as the perfect romantic number of the season.  

Mahtim’s voice is extremely loved in ‘Epar Bangla’ as well as ‘Opar Bangla’. His association with SVF before also has proved to be extremely fruitful as his mellifluous voice added as a catalyst in escalating the beauty of the film. Moreover, with such a soulful composition and lyrics of Prasener Dolbol the song’s quality of being pleasant to the ears cannot be doubted. 

‘Bhul Koreche Bhul’ is a melodious number that will touch the strings of audience’s heart. The musical features Madhumita Sarcar and Vikram Chatterjee, engaged in different sweet romantic moments, packed with emotions that are delightful to watch. Directed by Sudeep Das, while Mainak Bhaumik is the creative director of Kuler Achaar, is slated to release on 15th July 2022. 

Mahtim Shakib, who has sensationalized millions of young hearts across boundaries through his breakthrough hit songs, the singer of ‘Bhul Koreche Bhul’, said, “The song is so beautifully composed and written that it gave me a different energy while I sang it. It feels surreal to receive such appreciation from the listeners. This song will undoubtedly be a treat to the audiences who are fond of melodious and soothing tracks. I am thankful that I got the opportunity to sing such a hearty song again but this time along with Madhubanti Bagchi.” 

Excited about the song and her upcoming film Kuler Achaar, Madhumita  said, “This is a special project firstly because SVF never fails to amaze with its choice of singers and I personally fell in love with this song.  The voice is soothing and emotional, it’s just the perfect blend. I am excited to know about the audience’s reaction after watching the video and secondly, thrilled to see the audience in the theatres soon.”Excited about the song and her upcoming film Kuler Achaar, Madhumita said, “This is a special project firstly because SVF never fails to amaze with its choice of singers and I personally fell in love with this song.  The voice is soothing and emotional, it’s just the perfect blend. I am excited to know about the audience’s reaction after watching the video and secondly, thrilled to see the audience in the theatres soon.”

Listen to the soulful composition here:   http://bit.ly/BhulKorecheBhul_SVF 

For further information, please contact-

Ausmita Sengupta

+91 8961714266