Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Much Awaited Trailer of Kuler Achaar – Launched Today at Nandan

Kolkata, 28th June 2022, Tuesday: SVF in association with the cultural centre of Kolkata, Nandan, launched the trailer of its upcoming venture ‘Kuler Achaar’ today, which is slated to release in theatres on 15th July 2022.

Kuler Achaar is a tumultuous joyful ride that tells a story revolving around the willingness of a lady to keep her maiden surname and the comedic yet poignant complexities that revolve around the idea.

The film is a family drama, written & directed by Sudeep Das. This is his first collaboration with SVF. The very talented Mainak Bhaumik joins the crew to take the position of creative director ‘Kuler Achaar’. The music of the film is composed by the top-notch ‘Prosen Er Dol Bol’ and the background music is done by Savvy.

The ensemble cast includes Indrani Halder, Neel Mukherjee, Madhumita Sarcar and Vikram Chatterjee. Madhumita will be back on the screen for ‘Kuler Achaar’ after the huge success of ‘Cheeni’ and ‘Tangra Blues’, Vikram Chatterjee who has already stolen people’s heart through his excellent performance in different TV serials and web series, comes back to big screen as the male lead in Kuler Achaar. He will be seen playing the role of Pritam – Mithi’s supportive and liberal husband.

Indrani Haldar will be back on the big screen after a hiatus of almost five years. She will be seen playing Madhumita’s mother-in-law, a character that holds an extremely strong position in Mithi’s life. Indrani Haldar, who has unequivocally made a mark in playing the role of the quintessential Indian mother in TV content, is now here to steal the show yet again with Kuler Achaar. Neel Mukherjee, on the other hand, will be seen playing the role of Mithi’s father-in-law.

“It feels great to be back after such a long gap. The message of the film is extremely insightful, every woman will relate to it and find relevance of it at any situation in their life. The film is crafted with love, emotions and I shall keep it for the audience to find our journey on 15th July” – said Indrani Halder who will be seen in the role of Mitali.

Both Vikram Chatterjee & Madhumita Sarcar who have already become a popular on-screen jodi after the first song release of the same film- Bhul Korechey Bhul, said, “We are extremely thrilled and elated to be a part of this wonderful project. The first song of the film has already garnered a huge response and we really hope that our film is also appreciated. Really looking forward to it.”

Director Sudeep Das, said, “It is my first project with SVF and I am overwhelmed to be a part of this wonderful venture. Seeing such responses really makes my heart full. I really hope the audience will watch our film on the big screens and shower their love and blessings.”

Kuler Achaar, is an out-and-out family drama that is not only women-esque in its narrative but also puts equal effort in upholding the true nature of bond & affection a family should ideally share.

Watch the trailer – http://bit.ly/KulerAchaarTrailer_SVF 

About SVF:
SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.
SVF has successfully produced over 145+ films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Dracula Sir, ‘Ghawre Baire Aaj’ to name a few.

For further information, please contact:

Ausmita Sengupta – 8961714266