Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Trailer of ‘Murder in the Hills’ reveals director Anjan Dutt in a paramount role in the series

Kolkata, 7th July 2021: hoichoi released the trailer of their upcoming murder-mystery series ‘Murder in the Hills’ on Wednesday at a press conference held at a prominent Darjeeling based location in Kolkata. Whilst the main portions of the series were shot in Darjeeling, few interior scenes were shot at this location, making it the perfect choice for the event.

Present at the trailer launch event was the entire star cast including – Arjun Chakrabarty, Anindita Bose, Rajdeep Gupta, Sourav Chakraborty, Sandipta Sen and Suprobhat Das along with director Anjan Dutt and music director Neel Dutt.

Set in the backdrop of Darjeeling, the story revolves around the suspicious death of a Bengali film star of the 90s unravelling the seedy underbelly of towns’ pasts. The trailer reveals director Anjan Dutt in a paramount role in the series. ‘Murder In the Hills’ also marks his directorial debut in the digital space. 

The Queen of Hills, Darjeeling, has always played a pivotal role in most of Dutt’s work; for this series, Dutt has shot and set the story in Darjeeling and presented it darkly and mystically.

Watch the Trailer here: bit.ly/MurderInTheHills_Trailer

Known for his youthful from the Bong Connection to Finally Bhalobasha, the multi- aced Anian Dutt said, “Having always believed in change so OTT is a new experience. I am confident that the series will reach out to the wide global audience of hoichoi. At this stage of my career, I strongly believe that OTT will be a very very strong contender to theatre experience. I personally want to concentrate on this OTT experience. Looking forward to the reaction of my audience!”

With music composed by Neel Dutt and produced by SVF, ‘Murder in the Hills’ will begin streaming exclusively on hoichoi from the 23^rd of July.

 About hoichoi:  

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku. 

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.