Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF announces Srijit Mukherji’s next film title ‘X=Prem’; shooting starts soon

Kolkata, 25th June 2021: The time has come for Srijit Mukherji to work his magic on the audience again. After the blockbuster- Dwitiyo Purush last year, he is all set to join hands with SVF again for his upcoming new age romantic drama titled ‘X=Prem’. Srijit Mukherji, who has relentlessly delivered the Bengali audience some of the greatest stories and experimenting genres, is now trying his hands on romance. SVF has released the announcement poster today in its social media platforms. The shooting of the film is likely to start from 2^nd July 2021.

The film will feature a mix of fresh and known faces in the lead- Anindya Sengupta, Shruti Das, Arjun Chakraborty and Madhurima Basak. While X=Prem marks the debut of Anindya and Shruti as actors, Arjun and Madhurima will be seen to work with Srijit Mukherji for the first time.

The film deals with the story of a couple, Khilat – a software engineer and Joyee, who goes through various challenges and turmoil of life resulted from unexpected turn of events. They, with their eternal love and each other’s support, are determined to face any and all problems that life has thrown them into. The movie shows how they overcome the challenges through scientific methods and how the power of love can solve any and all adversaries in one’s life.

Srijit Mukherji, director, said,” I have been getting huge requests from audience for trying my hands on romantic genre, since a long time. The time has finally arrived! X=Prem is definitely a new age romantic film that will reflect the beautiful shades of college romance in a different serving. The concept is very much familiar to us yet so very different from the core. And the best part is that the film will have four young and energetic talents. It’s always a delight to work with newcomers and I am therefore looking forward to the journey.”

Both Anindya Sengupta and Shruti Das who are all set to make their debut with X=Prem, said, “Working with Srijit Mukherji in the first film is huge! We are extremely glad that Srijit sir has showed his trust on us and has given the golden opportunity to be a part of a memorable journey.”

Positive about working with Srijit Mukherji for the first time, Madhurima Basak exclaimed, “Srijit Mukherji has been an all-time favorite director of mine. Getting to be directed by him is a huge deal for me. I like my role in the film and I can’t wait for the shoot to start. I am sure that X=Prem is going to be a very special work of mine.”

Arjun Chakraborty, excited about the film, said “I really liked the script of the film and I have a very interesting character to play. I think this kind of romance has not been seen in Bengali films before. The perfect blend of romance, drama and science will definitely intrigue the audience. And moreover, when you get a chance to work with someone like Srijit Mukherji, you can put your entire trust on him.”

‘X=Prem’ deals with the complexities of human emotions and selflessness of love as well as the pain one has to face in his life. Wonderfully depicting every phase of one’s life, X=Prem promises to be a heartwarming romantic journey!

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

For further information, please contact

Samriddhi Patra
Samriddhi.patra@svf.in
8337044848