Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Parbon 1426 brings entertainment throughout the day!

Kolkata, 16^th April 2019 – Keeping the tradition of Naboborsho (Bengali New Year) alive, SVF celebrated SVF Parbon 1426 by bringing in 360-degree entertainment to its audience all day long on Poila Boishakh through its various social media and digital platforms.

The day started on a high note with the leading man from recently released howdunit thriller by Srijit Mukherji titled – Vinci Da, Rudranil Ghosh, aka Vinci Da delivering his famous dialogue: “Ami ki mega- serial er notun bou naki je maniye nebo?”  in 10 different styles, bringing everyone into splits

Then came the official poster of the second instalment of the much-awaited treasure hunt franchise Durgeshgorer Guptodhon, directed by Dhrubo Banerjee, promising that the summer would get hotter and more intriguing. The poster showcases the famous trio of Sona Da, Abir and Jhinuk essayed by audience favourites – Abir Chatterjee, Arjun Chakrabarty and Ishaa Saha, respectively.

This was followed by the chirpy romantic number ‘Projapoti’ from Pathikrit Basu’s next  romantic venture Ke Tumi Nandini? featuring actor Bonny and the bubbly debutant Rupsha Mukhopadhyay, scheduled to release this 26^th April.

As Naboborsho signifies new beginnings, the audience was gifted with a number of new posters for upcoming films this year like veteran director Aparna Sen’s Ghawre Bairey Aaj which is a modern retelling of Tagore’s classic ‘Ghare Baire’ , director Birsa Dasgupta’s new comedy caper Bibaho Obhijaan which is the story of two friends embarking on an adventure of conjugal life, a new poster of Mainak Bhaumik’s upcoming thriller project Bornoporichoy which will see Tollywood’s two big names – Abir Chatterjee & Jisshu U Sengupta come together face to face for the first time, and finally debutant director Shabbir Mallick’s paranormal & psychological thriller Bhoot Chaturdashi.

Also revealed was the trailer of the paranormal thriller of Bhoot Chaturdoshi. Please watch the video here: bit.ly/BhootChaturdashi-Trailer

Meanwhile, the other verticals of SVF had their own treasures to reveal to the audience!

SVF Television currently has a bouquet of seven shows flavoured for every audience, namely: Jay Kali Kalkattewali, Aami Sirajer Begum, Trinoyonee, Joy Baba Lokenath, Guddu Jekhane Gudiya Sekhane,  Ranu Pelo Lotter and Nishir Daak.

SVF Music played the high adrenaline number ‘Shotta’ from hoichoi’s new web series Dhaka Metro to the keep festive fervour on. It features famous Bangladesh rapper, Towfique Ahmed.

hoichoi, the leading Bengali OTT platform, gave a sneak-peak into the content lined-up for the month of April with web series like Chupkotha 2, Byomkesh Season 4, Dhaka Metro, World Digital Premiere of Adventures of Jojo and acquired movies like  Bidaay Byomkesh &Villain, increasing the excitement among its audience.

SVF Distribution will bring in Bengal two of the most talked about Bollywood films of the year, Kalank & Student of the Year 2, keeping the film fever on.

Finally, SVF Cinemas promised better and improved cinematic experience by announcing their four new properties in Eastern India: (3^rd screen) at SVF Cinemas Narendrapur, announcement of SVF Cinemas in Tezpur (Assam), Jalpaiguri & Kalna (West Bengal).

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)