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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » hoichoi announces its Original ‘Manbhanjan’ on Rabindra Jayanti!

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    hoichoi announces its Original ‘Manbhanjan’ on Rabindra Jayanti!


    May 9, 2019

    Kolkata, May 9th, 2019: hoichoi, a leading Bengali digital platform, never misses a chance to commemorate the rich library of Bengali literature. On the glorious occasion of Rabindra Jayanti, hoichoi announces its upcoming Original of the same name as the story by celebrated poet, playwright, artist and musician, Rabindranath Tagore – ‘Manbhanjan’.

    Rabindra Jayanti is a cultural festival, celebrated by Bengalis around the world, in the remembrance of Rabindranath Tagore’s birth anniversary. The lead cast and director, namely, Sohini Sarkar (marking her debut with hoichoi), Amrita Chattopadhyay, Anirban Bhattacharya and Abhijit Chowdhury were present in a lavish press conference in traditional attire to mark the occasion and announce ‘Manbhanjan’, a hoichoi Original in front of the media with an enthralling teaser revealing the streaming date: 31st of May.

    The plot is about Giribala‚ a housewife who leads a lonely life in her in-law’s home. Giribala and Gopinath had a loving, romantic relationship when they got married but soon Gopinath fell out of love and started seeing a glamorous theatre actress, Labanga. The charm of Giribala’s youth and beauty could not keep Gopinath in the house as her husband doesn’t care at all about her anymore. Frustrated with her daily life of utter loneliness, Giribala leaves her house after Gopinath escapes with Labanga. Giribala decides to make the most of her life and comes out of the situation much braver, stronger and empowered. Will Gopinath cross paths with his wife or will they remain estranged to live “happily ever after”? Watch the teaser here:

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability, hoichoi also has easy to use features like Offline Download and Bilingual Interface (English & Bengali). Users can download the hoichoi App from Android and iOS App Stores to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

    hoichoi is available for download: iOS – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

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