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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » SVF Music collaborates with Bangladesh sensation Armeen Musa

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    SVF Music collaborates with Bangladesh sensation Armeen Musa


    May 15, 2019

    Kolkata, 15th May 2019 – SVF Music is a platform which always aims to branch out to different horizons and this time, they have collaborated with leading singer performer from Bangladesh, Armeen Musa to present a unique music video featuring the sensation. The original number is sung by Musa herself and composed by renowned music director Indraadip Dasgupta.

    Grandly unveiled at the stroke of midnight, keeping the flavour of the song alive, Taneem Rahman Angshu was approached, who for the first time in his successful career in Bangladesh has associated with SVF Music to direct this music video. Angshu brings forth an eccentric video containing an eerie juxtaposition of scenes, shot entirely in Dhaka.

    One of the core ideas of the development of Bhoy Korche is that it is releasing on the onset of the much-awaited paranormal psychological thriller ‘Bhoot Chaturdashi’, which is an upcoming film by SVF. Scheduled to release on 17th May, Bhoot Chaturdashi is SVF’s attempt at an experimental genre. It is a fascinating roller coaster ride that combines elements of horror, thrill and a coming-of-age story which follows the journey of four people in their 20s, as they head out to an abandoned house near Bolpur to shoot a documentary. What starts off as a regular fun road trip slowly becomes a dangerously haunting experience as a series of strange and unfortunate events start happening to them. It’s a story about human survival when faced with the supernatural and paranormal. It tells us how death is often right around the corner, waiting to pounce upon us in the dead of the night like a wild, untamed beast. The story of the film is by Mainak Bhaumik and is directed by debutant Shabbir Mallick.

    Bhoy Korche showcases a prolific performance by Armeen Musa and the audience can expect to be served with some never seen before cinematic treatment by Rahman Angshu.

    SVF Music has released Bhoy Korche globally and the video can be viewed on the SVF Music YouTube page (bit.ly/BhoyKorche) and hoichoi App (bit.ly/BhoyKorcheHoichoi).

    The song is also released on audio streaming platforms like:

    iTunes: bit.ly/BhoyKorche_itunes

    Hungama: bit.ly/BhoyKorche_Hungama

    Wynk: bit.ly/BhoyKorche_Wynk

    Spotify: bit.ly/BhoyKorche_Spotify

    Amazon: bit.ly/BhoyKorche_Amazon

    Jio Saavn: bit.ly/BhoyKorche_Jio-Saavn

    hoichoi: www.hoichoi.tv/songs

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