Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF launches the Amazon Obhijaan Graphic Novel

• First production house to make the story board public before the movie release.
• Available on Flipkart, Amazon, Kindle, Juggernaut, Dailyhunt and all leading book stores

A week after creating a nationwide buzz with the launch of the biggest film poster for a Bengali film, SVF, eastern India’s largest movie production house today launched the ‘Graphic Novel’ of its upcoming Christmas release – Amazon Obhijaan, the sequel to Chander Pahar. This is a first-of-its-kind initiative by any movie production house aimed at reaching out to audience across India where the entire story board of the film is being revealed in the form of a Graphic Novel even before the release of the movie.

The Amazon Obhijaan Graphic Novel, published by Bee Books is available in two languages – English and Bengali. While the paperback edition of the novel is available on Flipkart and Amazon, the digital version of the novel will be available on Kindle, Juggernaut and Dailyhunt. 

Mahendra Soni, Co-Founder & Director – SVF, said, “Since we have taken the protagonist out of the first film in the franchise, Chander Pahar, we wanted to implement it well. Thus we came up with the idea of a graphic novel of Amazon Obhijaan with the entire storyboarding of the film. The novel is released digitally and across all major bookstores for our audience to get a hang of what they can expect in the film.  The launch of the Graphic Novel is an important step in that direction and we are confident that everyone will love this comic book version of the movie, which they will relive on the big screen on 22^nd December.”

At a book reading session organized in association with CRY (Child Rights & You), about 100 children not only got an opportunity to meet their beloved star Dev but received a copy of the novel signed by Dev and film director Kamaleswar Mukherjee.

Commenting on the association Atindra Nath Das, Director (Eastern Region), CRY – Child Rights and You said, “We are delighted to be part of this amazing initiative by SVF. As an organisation, CRY has always believed in giving underprivileged children a platform to dream, and dream big. What we love the most as an organization working with children, is the fact that SVF has actually used their platform to reach out to so many people and help us create a happy childhood for the children we work with. Ahead of Children’s Day, there could not have been a better gift for the children.”

Kamaleswar Mukherjee said, ‘As an ardent admirer of Bibhutibhusan Bandopadhyay, ‘Amazon Obhijaan’ Graphic Novel is my homage to the illustrious author, who gave birth to a Shankar in me. Following, the footsteps of the genius I have humbly plunged into taking up an exigent task of carrying the genre forward with the best of my efforts and worst of my limitations, as a writer.”

Priced at Rs.100 (Bengali) & Rs.150 (English), the Amazon Obhijaan – Graphic Novel will be distributed across India and will be available at Oxford Book Stores (Kolkata, Mumbai & Delhi), Full Circle Book Store (Delhi), Wayword Wise (Mumbai), Bookworm (Bangalore) and Starmark (Chennai) to start with.

About SVF:

SVF is Eastern India’s largest movie production house, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’ and some of the biggest blockbusters like Chander Pahar, Challenge and Autograph among others. SVF’s latest venture is Hoichoi, the world’s largest digital Bengali entertainment content platform with over 500 Movies and exclusive Original Web Series. Hoichoi is available for download on

iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload

About Bee Books:

BEE Books was started by Esha Chatterjee, who belongs to the fourth generation of publishing business in Kolkata. Since BEE Books’ inception in 2014, they have focussed on a variety of genres of books. The BEE Books title list includes translations of novels by Ranjan Bandopadhyay (Kadambari Devi’s Suicide Note), Sunil Gangopadhyay (Black Waters Jail), Shirshendu Mukhopadhyay (Eye of the Eagle), contemporary thrillers by esteemed actor, Barun Chanda (Coke), debutante author Shruti Upadhaya (White Noise) and two contest-based anthology of short stories (Tales to Tell; Tales to Tell – Romance). They also have published a number of international titles which make for interesting reads, especially when you’re on the go – God on Every Wind, Normal State of Mind, Clown’s Shoes, Devil’s Prayer; children’s illustrated titles like Nante Fante, Keiko Kenzo, and Awesome Four which are all series. BEE also focuses heavily on coffee table books and has worked with numerous corporate houses. BEE Books, since the very beginning, has been part of many literature festivals, national and international, and is the content partner of the Kolkata Literature Festival of which Esha Chatterjee is one of the contributors.

About CRY:

CRY – Child Rights and You is an Indian NGO that believes in every child’s right to a childhood – to live, learn, grow and play. For over 3 decades, CRY and its 200 partner NGOs have worked with parents and communities to ensure Lasting Change in the lives of more than 2,000,000 underprivileged children, across 23 states in India.

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