Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Hoichoi to give 2017’s most successful film Posto a world digital premier even before it airs on TV

• First ever Bengali movie premiere on digital before TV a boon from Hoichoi for Bengali movies and their diaspora fans worldwide
• After huge buzz with original series, Hoichoi bets big on Bengali films with Posto streaming November 24 onwards

Kolkata, November 23, 2017– Hoichoi, the world’s largest digital Bengali entertainment content platform, announced today it has acquired exclusive digital rights of Posto, the most successful Bengali feature film of 2017. Posto will be the first Bengali movie ever to receive, on Hoichoi, a world digital premier before a satellite TV premiere, and will start streaming from November 24.

This path-breaking initiative from Hoichoi will provide Bengali movie makers a robust additional pipeline of movie loving Bengali diaspora across the world, for whom this comes as extremely welcome news, as they have so far had to remain deprived of many Bengali movies because most have a weak or no international theatrical release.

Hoichoi has already created huge buzz in the Bengali entertainment industry with the launch of a slew of engaging Original web series and shorts, and the acquisition of the Shiboprosad Mukherjee and Nandita Roy directorial venture Posto is set to further disrupt the industry.

Mahendra Soni, Co-Founder, SVF & Hoichoi said, ““Continuing with our content-first strategy, we are delighted to have acquired the exclusive digital rights to the super-hit film Posto. What adds to our delight is that it is with this, the most successful film of 2017 so far, that Hoichoi will not only delight the Bengali diaspora across the world, but will help the Bengali Film industry to overcome the challenges and limitations of international theatrical releases and take their forthcoming movies to a massive global audience of Bengali movie lovers worldwide.”

Posto, which grossed more than Rs. 5 crores within 4 weeks of the release, received critical acclaim from the film fraternity. Posto, portrayed by Arghya Basu Roy, is a little boy raised by his grandparents (Soumitra Chatterjee and Lily Chakraboty) in Shantiniketan, a small town in Birbhum district, West Bengal. Posto’s parents (Jisshu Sengupta and Mimi Chakraborty) who are settled 200 kms away in Kolkata, visit their son only on weekends.

Trouble erupts when Posto’s father gets a new job offer outside India and plans to take Posto along with him. Posto’s grandparents are against the decision and the argument finally drags the kid into the courtroom.

Shiboprosad Mukherjee, Director of Posto said, “It gives me great pleasure to announce that Posto will be exclusively available on Hoichoi, which has become the one-stop destination for people looking for great Bengali entertainment content. Any director would want his creation to be seen and liked by as many people as possible, and Hoichoi will enable my film Posto to do just that!”

About Hoichoi:

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original Shows every month and 500+ Bengali Movies. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.

Hoichoi is available for download on

iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload

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