Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF unveils the biggest film poster for a Bengali film – Amazon Obhijaan

• At 60,800 sq ft it breaks Baahubali’s record
• Amazon Obhijaanis also the most expensive film ever produced in Bengali language; will be released in multiple languages

Kolkata, November 4, 2017 – SVF, eastern India’s largest movie production house unveiled today the biggest movie poster for a Bengali film as part of the marketing campaign to promote its mega production Amazon Obhijaan, releasing on 22nd December 2017.

Amazon Adventure (as the English version will be named) is also the most expensive Bengali film ever produced, surpassing its prequel, Chander Pahar -the highest box office grosser till date.

Scaling at a whopping 60,800 sq.ft. (5640 sq. meters), the Amazon Obhijaan poster was unveiled in a city football ground. The gigantic Amazon Obhijaan poster comfortably breaks the film poster record set by Baahubali which was 51,600 sq. ft. (4794 sq. meters)

To give a perspective, the 97-metre-long (320 feet) and 58-metre-wide (190 feet) Amazon Obhijaan poster, if placed vertically, would be taller than Big Ben (96 meters), Statue of Liberty (93 meters) or Qutub Minar (73 meters).

A large crowd of people flocked to the football ground to see the massive poster, the likes of which Kolkata has not seen before.  Another attraction was the presence of Dev (Deepak Adhikari) who graced the occasion with Director Kamaleswar Mukherjee and SVF Co-Founders Shrikant Mohta and Mahendra Soni.

Mahendra Soni, Co-Founder & Director – SVF, said, “Our vision is to take Bengali cinema to newer heights. The launch of the biggest Bengali film poster has set new standards in marketing innovation in Tollywood. Amazon Obhijaan, the most expensive Bengali film, which will release in multiple languages to entertain every Indian youngster — deserves no less.”

More than 100 man-hours and 80 people were engaged in creating and installing the massive poster, which consists of 32 individual prints that were fitted together on site.

Here is the link to a teaser promo of the film: bit.ly/AmazonObhijaanOfficialTeaser

 About SVF:

SVF is Eastern India’s largest movie production house, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’ and some of the biggest blockbusters like Chander Pahar, Challenge and Autograph among others. SVF’s latest venture is Hoichoi, the world’s largest digital Bengali entertainment content platform with over 500 Movies and exclusive Original Web Series. Hoichoi is available for download on

iTunes – http://bit.ly/iTunesHCDownload and Android –  http://bit.ly/AndroidHCDownload

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