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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » SVF Cinemas supports Purulia district administration in its bid to spread awareness on hygiene for women

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    SVF Cinemas supports Purulia district administration in its bid to spread awareness on hygiene for women


    Feb 26, 2018
    • Organizes a special screening of Padman for more than 250 Kanyashree girls

    Kolkata, February 26, 2018 – To support Purulia district administration’s bid to spread awareness on hygiene for women, SVF, Eastern India’s largest movie production house organised a special show of Akshay Kumar and Radhika Apte-starrer Padman at SVF Cinemas in Purulia on February 22 for the Kanyashree girls. SVF incidentally was also the distributor of Padman in Eastern India states.

    More than 250 girls watched the Bollywood film with a social message at the movie theatre in the district headquarters. The show was held with the help of the Purulia district administration in partnership with SVF Cinemas which had invited the girls – the beneficiaries of the West Bengal government’s award-winning, highly successful programme for girls.

    Directed by R. Balki, Padman has caused a stir in the country by shattering the taboo that still exists around the use of sanitary napkins especially in rural India, where women are reluctant to go for disposable pads since they are expensive. Worried about his wife’s menstrual hygiene, Akshay Kumar, playing Lakshmikant Chauhan in the film, urges his wife Gayatri, played by Radhika Apte, to ditch the cloth in favour of sanitary napkins, in a move that seeks to empower rural women.  

    ‘’We always want to do our bit for the society we live in. This special screening of Padman, which has a very strong social message, is our way of saluting the Kanyashree girls in Bengal and we are thankful to Purulia district administration for giving us this opportunity,’’ said Mahendra Soni, Co-founder and Director, SVF.

    Continuing this initiative, SVF Cinemas Krishnanagar will also organize a similar activity on February 28 for more than 250 girls.

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