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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » Amazon Obhijaan wins IIFTC Tourism Impact Award 2018 for Cinematic Excellence

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    Amazon Obhijaan wins IIFTC Tourism Impact Award 2018 for Cinematic Excellence


    Mar 6, 2018

    Kolkata, March 6th: Amazon Obhijaan, the biggest Bengali film of 2017, produced by SVF, Eastern India’s largest production house has been chosen as an example of successful convergence of the film and tourism industry.

    India International Film Tourism Conclave (IIFTC) has embarked on its 6th edition, a journey which started from 2013. In their latest edition, IIFTC decided to recognise and appreciate filmmakers whose cinematic works have contributed to the reach of that country as a spectacle to cine viewers. Kamaleswar Mukherjee, the director of Amazon Obhijaan has shot the film in the Amazon Rainforests in South America, an area difficult to not only shoot but also travel to. The Consulate General of Brazil was present in the ceremony to bestow the honour.

     

     

    Mr. Mahendra Soni, Director & Co-Founder, SVF said: ‘A film like Amazon Obhijaan comes once in a lifetime hence, we held no bar when it came to production cost in Brazil’s exotic locations. We are ecstatic beyond words that our film exuded the kind of magnificence we wished to showcase and our hard work was appreciated.’

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