Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF CINEMAS OPENS A NEW MULTIPLEX AT COOCH BEHAR

Kolkata, 18th March 2022: SVF Cinemas, one of the largest multiplex chains of Eastern India, doubled its pre-pandemic screen count of 16 to 32 in less than 6 months as it forayed into Cooch Behar, North Bengal. This is SVF Cinemas’ second property in North Bengal after Jalpaiguri which too was in a mall promoted by the PRM Begraj group. Conveniently located on the 3rd floor of Cooch Behar’s brand new destination – PRM Market City Mall, this property boasts of 2 screens with a seating capacity of 317. With this new addition, SVF Cinemas will be operating with 32 screens spread across 17 properties. The multiplex was inaugurated by the Hon’ble District Magistrate of Cooch Behar – Shri Pawan Kadyan (IAS) yesterday, 17th March, 2022.
This premium multiplex is aimed at providing a stunning audio visual experience for the big screen lovers. WIth plush pushback seats, sofas and recliners for a luxurious seating experience and a 7.1 Dolby digital surround sound system working in unison with the world leading Barco 2K & 3D projection system, this property is all set to take the cinematic experience of Cooch Behar several notches higher. The pandemic has been a learning lesson for all businesses and SVF Cinemas has tied up with Chemtex Speciality Chemicals to ensure a safe movie-watching experience for the audience with all touchpoints having an advanced anti-microbial bio-bubble coating, regular sanitisation between all shows and 100% vaccinated staff so that the audience can enjoy the movie in a safe and hygienic environment.
Cinema viewing is incomplete without great Food & Beverage options. SVF Cinemas has not only ensured the availability of regular concessions items but also unveiled their exclusive in-house café called 35mm Café in this property. A delectable menu at 35mm Café ensures that the customers get great food with an amazing cinematic experience.
Excited about the New Property Opening, Rudra Prosad Daw, Business Head of SVF Cinemas, said, “The team is excited to launch yet another SVF Cinemas property after overcoming one of the most unpredictable and unfortunate times the world experienced, especially the Cinema Industry which was shut for close to a year in the last two years. With 17 properties, 32 Screens and an incredible team we’ve managed to become the Second Largest multiplex chain in West Bengal. Also, it gives me extreme pride to mention the unconditional support and vision of Shrikant Mohta & Mahendra Soni who’ve instilled in us the spirit of becoming industry leaders. We are aiming to take cinemas back to the people in an attempt to revive the once flourishing Cinema Exhibition business of Bengal. The last 6 months saw the addition of 16 new screens and that couldn’t have been possible without the sheer belief that the entire team at SVF has in the power of Cinema and Big Screen experience.”
Elated by the tremendous growth of the SVF Cinemas, Mahendra Soni, The Director & Co-Founder of SVF, said, “From operating 16 Screens, six months back, to getting stronger with 32 screens, it’s been an extraordinary journey. They have done a phenomenal job. Looking at the tremendous positive response towards the multiplex chain from different squares of the audiences, Cooch Behar is the latest addition to the experience. I’m happy to see that the audiences are coming back to the theatres after the unprecedented Covid times. Let’s hope that 2022 will be the year that marks the revival of Blockbusters at the Box Office and cinegoers will keep coming back to Cinemas.”
SVF Cinemas Coochbehar opened its gates with the premiere show of Hollywood’s latest offering – ‘The Batman’ on 17th March, 3 PM for the distinguished dignitaries and guests of Cooch Behar. The multiplex opens for the public post the premier show and shall be screening ‘The Kashmir Files’, ‘The Batman’ from 6 PM onwards followed by the release of ‘Bachchhan Pandey’ from the 18th of March.

About SVF Cinemas :-
SVF Cinemas is one of the largest chains of movie theatres in Eastern part of India, currently present in Purulia, Krishnanagar, Narendrapur, Baruipur, Sheoraphuli, Jalpaiguri, Chinsurah, Mogra, Bolpur, Kalyani, Kolkata, Tezpur, Durgapur, Dhaniakhali, Haldia and is all set to open in many other locations. It aims to revolutionise the cinematic experience in every nook and cranny of West Bengal by continuously innovating and upgrading the experience for local audiences. With audience experience being the core area of focus, SVF Cinemas spread across 17 properties and 32 screens is all set to take the Cinematic Experience several notches higher with every property, SVF Cinemas aims to not only be present in malls but also intends to modernise conventional single screen cinemas into mixed-use properties with multiple screens.
Complete with elegant interiors that includes cushioned push-back chairs , sofa seats, recliners, state of the art acoustics, 7.1 Dolby Digital Surround Sound System, 2K & 3D projection system, F&B counters and an in-house cafe – 35 MM Café; SVF Cinemas aims to make the ‘Big Screen Experience’ the first choice for each and every Cinema lover.

For further information, please contact
Ausmita Sengupta
+91 8961714266
Aniket Dutta
+91 7908055909
pr@svf.in