Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music presents a unique music video ‘Thik Jyano Love Story 2.0’ to cherish the innocence of love

Kolkata,1st April 2022: SVF Music comes up with its one-of-a-kind music video ‘Thik Jyano Love Story 2.0’ which commemorates love and pride. The latest track was initially launched as an audio which racked up multiple audio streaming platforms and collected huge appreciation from the audience. The music video is composed by melodious Arindom who is also the singer here and the supremely talented Prasen penned the lyrics of the song. The team behind this track also consisted Souvanik Kundu as the music video director. The song features two amazingly talented newcomers Madhurima Dutta and Madhumita Das. The song is streaming now on all leading audio platforms and the music video is available on all the social media platforms of SVF Music.
The music video celebrates love irrespective of one’s sexuality. Here the story of Raya, portrayed by Madhurima Dutta, is an active social media influencer whose life rotates around her own space and is also an out-and-out fashionista. She comes across as a fun-loving person and has a special someone in her life whom she loves ardently and going to meet that person for the very first time. Raya makes sure she texts that particular someone and always checks up on that person. Her friends tease her and she blushes every time with that person’s texts. She gets ready to meet the love of her life and we see another girl approaching towards her. Raya is in love with Ambika and vice-versa.

The music video tries to portray how normal it is to LOVE. beyond gender.
An out-of-the box love story, normalizing love and emphasizing on the fact that love knows no gender. Love is matter of Pride. Every kind of love matters, and carries the same intensity as any other. It doesn’t matter who we love, as long as we do with our best intentions.
“Creating Thik Jyano Love Story 2.0 was quite exhilarating and this time being a part of this wonderful rendition not just in terms of music but even in the concept of the video made me feel overwhelmed and I am really proud to adhere the fact that indeed it was a valiant step from the SVF Music who came up with such a magnificent idea. And I am always up with such unique outlook of SVF Music”, Said the skilful and brilliant Arindom, the music composer.
Thrilled about the release of their music video, Madhurima Dutta and Madhumita Das said “In our day-to-day life we really see the struggle of championing the acceptance of LGBTQ equality. With this music video it’s a step from our end in normalizing love and emphasizing on the fact that love is matter of pride. This is a sobering reminder of how love is nothing but natural between two humans irrespective of their genders. The community deserves to be loved moreover everyone needs to understand that the meaning of love lies in its freedom. We are really thankful to the whole team of SVF Music who really thought of giving us this opportunity.”
Positive about working with SVF music again, Prasen, lyricist exclaimed, “SVF Music is known for their versatility in music catalogue. It was really enthralling to work on this project. Here’s hoping forward that the audience will love and shower their blessings this time as well.”
“Thik Jyano Love Story 2.0” honours the selflessness of love breaking the stereotypes and promises to be a heartening romantic journey.

Watch the uplifting music video here-
https://bit.ly/ThikJyanoLoveStory2_SVFMusic

About SVF Music:
SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Gold Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 2.06 million subscribers, and has garnered a whooping 650 million+ video views and counting!

For further information, please contact
Ausmita Sengupta
+91 8961714266
Aniket Dutta
+91 7908055909
pr@svf.in