Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music releases its New Music Video ‘Phagun Haway Haway’ to celebrate the colours of life

Kolkata, 17^th March 2022: SVF Music’s new music video ‘Phagun Haway Haway’ is a soulful track made for the auspicious occasion of Holi. The stunning Trina Saha marks her first solo feature in a music video with this song. After building overwhelming anticipation and delivering amazing hits, SVF Music once again brings back the very talented Ishan Mitra as the voice behind the song and the powerhouse musician Shovon Ganguly has re-arranged the iconic Rabindra Sangeet. ‘Phagun Haway Haway’ is produced by the skilful in-house SVF Stories Team and it is streaming on SVF Music from today.

The music video represents a young girl and her decision to reminiscent the festival by spending her Holi in an old age home to paint the lives of old people with the brightness of the colours, where people don’t have the scope to find much happiness during the festival. Her loving and caring presence becomes a source of warmth, and delight for the old ones and how they help her to overcome her grief by sharing the pristine effect colours can have on people. The closeness creates a sense of adoration and emulsifies the nostalgia of the auspicious event of Holi.

Exhilarated to bring the re-arranged version of Phagun Haway Haway, Shovon Ganguly said, “As it is a Holi release, the idea was to maintain the joyous mood among the listeners. Talking about the whole new rendition it really gives a different kind of confidence which is really new for me. The whole piece is crafted with love and hope the audience will appreciate it.”

The very talented and gifted singer, Ishan Mitra said, “We all know that Phagun Haway Haway is one of the most iconic songs composed by Rabindranath Tagore and Shovon have re-arranged it in a very delightful way. It has been a gratifying opportunity for me to be able to lend my voice for this beautiful composition. I have sung Rabindra Sangeet before but the aura of this particular song is unmatchable. I hope that the viewers will love it as much as we have loved creating it.”

Excited about the release of her first Solo Music video, Trina Saha said “Phagun Haway Haway is a very special project for me. It is my first solo music video and honestly the theme of the video mesmerized me. Spending any festivals with your loved ones is always a bonus but when you celebrate with the people who really needs it, gives you a sense of comfort and peace. I am extremely thankful to the SVF Music and SVF Stories team for giving me the opportunity to convey such a progressive message with this song and being associated with it”.

‘Phagun Haway Haway’ celebrates the arrival of colours and the song itself is an ode to love and moments.

Watch the beautifully re-arranged iconic piece here: https://bit.ly/PhagunHawayHaway_SVFMusic

About SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

For further information , please contact 

Ausmita Sengupta

+91 8961714266

Aniket Dutta                                                                                                

+91 7908055909                                                                                                                

pr@svf.in