Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Premium Rights of Bishorjan acquired by Hoichoi, National Film Awards’ Best Bengali Film of 2017

Streams from 30th March

Kolkata, March 29, 2018 – Hoichoi, the world’s largest digital Bengali entertainment content platform, announced that Bishorjan, National Award winning Bengali film of 2017 will be streaming from 30^th March. The plaform has acquired premium rights of the film which will stream under the category of ‘Hoichoi Fresh’.

Hoichoi has recently completed 6 months since its inception, and has promised to deliver Original web series, shorts and films every month along with movies which are critically acclaimed and also, commercially successful. Acquiring award-winning movies like Bishorjan is the platform’s next strategy; Hoichoi consciously wants to satisfy its vast number of subscribers.

Bishorjan is directed by Kaushik Ganguly and stars Abir Chatterjee and Jaya Ahsan in lead roles. The film has bagged many awards since its release in April 2017, like recently winning the Filmfare Awards East 2018 for Best Film, Best Director, Best Actress, Best Actor in a Supporting Role and Best Original Story.

Kaushik Ganguly, Director of Bishorjan said, “For a director when he makes a film, he has certain level of expectations out of it, like for it to reach everyone around the world, not just one section of the society. Hoichoi is helping my film reach that vast number of audience, nationally and worldwide!”

The film is about a Hindu widow from Bangladesh, Padma (Jaya Ahsan) who finds a man deeply injured near a river. She decides to take care of him but soon finds out he is a Muslim from India hence, decides to hide his true identity from the people of the village to protect him.

Vishnu Kant Mohta, Co-Founder of Hoichoi said, “One of the biggest mission of Hoichoi is to deliver the best in Bengali entertainment to its audience. Bishorjan is a fantastic addition to our library and it will not only delight the Bengali diaspora across the world, but also anyone who missed out on watching the film here in India.”

About Hoichoi:

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, shorts films every month and 500+ acquired Bengali movies. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.
Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.

Hoichoi is available for download: iOS – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload