Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF launches new talent Sanjana Banerjee in their upcoming film ‘Fidaa’ starring Yash

Kolkata, 28th March 2018:  SVF, eastern India’s largest production house is known for nurturing fresh talent time and again.  This time around the production house is launching fresh face Sanjana Banerjee in their upcoming romantic venture Fidaa. Sanjana will be paired opposite Yash in the movie.

Muscat born model Sanjana Banerjee recently signed her first film with SVF, turning her childhood passion for acting into a reality. She is currently studying Literature in correspondence while pursuing her career concurrently.

She has lived in the Middle East for most years of her life. When she came of age, she found her vocation in the field of acting and decided to come back to her roots, given India’s strong entertainment industry and international fame through a century of quality films produced in the nation. Her family was extremely supportive about her decision and moved back to Kolkata, where she is currently set to begin filming her first Tollywood project.

Optimistic about the new talent discovery Shrikant Mohta, Co-founder and Director, SVF said – “SVF has always been instrumental in contributing to the talent flow of the Bengali Entertainment Industry and will continue to do so over the period of time. We have faith in Sanjana’s talent and wish her the best”.

Previously SVF has known to mentor some of the biggest and popular names in the Bengali Film Industry like Dev, Jeet, Yash, Mimi Chakraborty, Puja Banerjee, Rahul Banerjee, Priyanka Sarkar, Bonny Sengupta, Koushani Mukherjee, Srijit Mukherji, Raj Chakraborty, Anupam Roy, Jeet Ganguly, Arindom and many more. Sanjana would be an addition to the talent pool.

Sanjana, who is ecstatic about working with SVF, said – “I’m on cloud nine at the moment and feel extremely fortunate to get my first break with SVF and to be able to work opposite a superstar like Yash”.

Fidaa is a very realistic love story about today’s youth and their perception of love. Starring Yash & Sanjana in lead roles, the film will be directed by Pathikrit Basu and is currently on floors, scheduled to release this Eid.

About SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Films and soon, Documentaries.

Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload