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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » SVF receives the prestigious YouTube Gold Play Button

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    SVF receives the prestigious YouTube Gold Play Button


    Apr 4, 2018

    Eastern India’s first YouTube Channel to reach 1M subscribers

    SVF, Eastern India’s largest entertainment company achieves another milestone by garnering 1 million subscribers for their YouTube channel “SVF Social” – an achievement accomplished by any entertainment channel (on YouTube), in Bengal.

    SVF is the first Bengali production house to receive the Gold Play Button with already two Silver Play Buttons in their pocket.  The latter is for its’ subsidiary channel, SVF Music for the completion of 1 lakh subscribers a month before. SVF’s other two channels’ Hoichoi and Sangeet Bangla have also crossed 1 lakh subscribers and are in line to be conferred with their own Silver Play Buttons.

    SVF Social is one of the most popular YouTube channels in the Eastern India hub and most of their content (music videos, trailers, promos, etc) are known to trend quite frequently, like recently the official trailer of their upcoming movie, Guptodhoner Sondhane was trending at number 6 position and earlier last month, their film Raja Rani Raji’s trailer and songs were trending at number 1 and number 2 position, respectively.

    Mahendra Soni, Co-Founder and Director, of SVF said, “We are jubilant about the honour that has been bestowed upon us. SVF Social started its journey with YouTube in 2006 and since then, there was no looking back. The team have worked really hard to see this day, and we aim to cross more milestones in the coming future.”

    ABOUT SVF:

    SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’ to name a few.

    SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Films and soon, Documentaries. (Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

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