Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Official Merchandise Launch of ‘Kakababur Protyaborton’ launched In association with Bongmade

Kolkata, 29^th January 2022: SVF, in collaboration with Bongmade, unveils the Official Merchandise of ‘Kakababur Protyaborton’ at an exclusive star-studded grand event, yesterday, at Kenilworth Hotel in the presence of the cast and crew of the film which includes Prosenjit Chatterjee, Aryann Bhowmick, Indraadip Dasgupta, and Rupam Islam. Based on Sunil Gangopadhyay’s ‘Jongoler Modhye Ek Hotel’, Srijit Mukherji’s ‘Kakababur Protyaborton’ is the third film of the Kakababu franchise and after a long wait, the latest Kakababu-Santu adventure is all ready to hit the theatres on 4^th February 2022.

After ‘Mishawr Rahasya’ and ‘Yeti Obhijaan’, the famous duo of Prosenjit Chatterjee and Aryann Bhowmick will reprise their roles as Kakababu and Santu once again in ‘Kakababur Protyaborton’. Along with them, Anirban Chakrabarti has joined the lead cast this time, portraying a key role in the movie.

‘Kakababur Protyaborton’ is extensively shot in the exotic jungles of Africa in Masai Mara National Reserve to meet up to the grandeur of Sunil Gangopadhyay’s story, which is one of the key factors of the film. The film showcases the wildlife of Africa through the eyes of the two-time National Award-winning Director Srijit Mukherji and his cinematographer, Soumik Haldar. The music of the movie is composed by Indraadip Dasgupta while the lyrics is written by Srijato.  

Excited of being the official merchandise partner of ‘Kakababur Protyaborton’, Chief Executive Officer and partner of Bongmade, Anindya Sain said, “We have been operational for the last two years and our designs have been well received by all age groups. Our rendition of Bengali Bhoot has garnered great response from the native Bengali and the NRB community. We have a rich collection of 33 T-shirt designs on our website, www.bongmade.com. We have also introduced some stationery items as well as home decor items. It was a long desire for us to be the merchandise partner of Bengali films, and what better than the Kakababu franchise. We have designed T-Shirts, Diaries, and Coasters for Kakababur Protyaborton which are available on our website.”

Bongmade is the official merchandise partner of ‘Kakababur Protyaborton’. Bongmade is a global representation of the cosmopolitan Bengali, young yet rooted, outdated yet fashionable. Their mantra is simple, contemporize the old and re-invent the new through the eyes of the past. The talented team of Bongmade wants to take the rich Bengali cultural heritage, empowered by diverse geographical and ethnic heritage to the world. Maintaining harmony with the rich Bengali tradition, they want to form a true aspirational global brand “Bongmade”

Exhilarated for the merchandise launch, Prosenjit Chatterjee stated “From all the characters which I played on screen in the last 38 years of my career, Kakababu is one of my favorites. This wonderful journey of three Kakababu films wouldn’t have been possible without Srijit and I would say that all the credits go to Sunil Da for writing such a spectacular character. As per me, the adventure-hungry Kakababu is nothing less than a superhero because of the way he handles all the dangerous and life-threatening situations which he stumbles upon while solving a mystery. I am extremely happy with the merchandise launch of Kakababu and Bongmade makes me feel proud that we have a talented bunch of people in Bengal who designs amazing merchandise which represents the Bengali Culture.”

The trailer of the film, that’s already streaming on SVF’s social media platform has garnered huge positive response from the audience from the moment of its release.

About SVF: –

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 145+ films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Dracula Sir, ‘Ghawre Baire Aaj’ to name a few.

For further information, please contact

Aniket Dutta

+91 7908055909

pr@svf.in