Press Releases

#KoolWithKulerAchaar – Initiative by SVF X Radium to glint up Kolkata’s every nook and cranny

Kolkata, 20th July 2022, Wednesday: As the audience gears up for the most talked film of SVF’s Kuler Achaar, the makers have decided to augment the promotions for the film with innovative proposition at every step.  The makers decided to glint up Kolkata’s every nook and cranny with ‘#KoolWithKulerAchaar’, an initiative taken up for the first time for any film in Bengal with Radium Management Services Pvt. Ltd.

‘Kuler Achaar’, is a tumultuous joyful ride that tells a story revolving around the willingness of a lady to keep her maiden surname and the comedic yet poignant complexities that revolve around the idea. Based on this, the activation concept revolves around “Living your surname VS Leaving your surname.”  

The ensemble cast includes Indrani Halder, Neel Mukherjee, Madhumita Sarcar and Vikram Chatterjee written & directed by Sudeep Das. The idea brings out a simple game of changing surnames and the ground activities at different locations held a great participation in its course of action. With huge anticipation the team recorded humongous participation in the last three days. The whole tenure of the activity is of seven days. 

The presumptive outcome of the challenge resulted during altering the ‘surname’ to not be flawless & full of fumble & stammer, marking the importance of one’s real name. This becomes the first of its kind to be introduced in Bengal for a film and will be a star attraction for k families as they soak their spirit into positive societal change. 

Excited by the phenomenal response, Subhadip Choudhury, Co-Founder & Director of Radium Management stated: “I am overwhelmed with the amount of participation we are receiving, every time a new participant brings out a different perspective. The audience is accepting contemporary issues positively and we hope it really leaves a mark.” 

Kuler Achaar, is an out-and-out family drama that is not only women-esque in its narrative but also puts equal effort in upholding the true nature of bond & affection a family should ideally share. The film was released in West Bengal on 15th July 2022 and will be released internationally amidst excitement across various parts of USA including Texas and California on 23rd July 2022. 

For further information, please contact: 

Ausmita Sengupta – 8961714266