Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi’s next series, Subharambha, celebrates new beginnings in partnership with P.C Chandra Jewellers

Kolkata, 7th May 2021: hoichoi, the leading OTT platform in Bengal, partners with P.C Chandra Jewellers, a leading jewellery brand in Eastern India, for its latest series titled ‘Subharambha’. Both brands being pioneers in their respective fields are known for their customer experience and bringing in fresh content & design for their users constantly.

Keeping that belief in mind, hoichoi and P.C Chandra have partnered to bring forth a fresh tale of a young, independent musician, Subhomita, who overcomes woes with her family and her craft when she meets Mainak, a dentist and her childhood admirer. Through rejection, disagreements and endearments, the two find love and accomplish their aspiration while creating a new beginning… thus Subharambha! Directed by Abhijit Chowdhury, starring Jasmine Roy and Satyam Bhattacharya in the lead, Subharambha is part of hoichoi Freemium which is available to watch for free starting today, 7^th of May.

In a country where new beginnings are considered ‘Subho’ (auspicious), and jewellery is associated as part of those new beginnings, Uday Kumar Chandra, Managing Director, P.C. Chandra Jewellers tells us about the brand’s partnership with hoichoi, “We need to reach out to the younger generation who are aware, who have the purchasing power and the will to spend. We need to connect with them through the medium that they consume, hence OTT. Here the expectation is to reach out to hoichoi audience through smart and good production and a compelling and emotional storyline. This story celebrates an auspicious beginning which is in line with our brand.”

hoichoi, known to churn out new and exciting stories for its global users, the regional streaming giant is soon becoming a trusted medium amongst brands for advertising. This being their second brand integrated series, Soumya Mukherjee – Vice President, Revenue and Strategy, hoichoi in a statement said, “At hoichoi we believe in extending our reach with newer opportunities and innovations in an aim to widen our user base as well as develop an association with like-minded partner brands. We have a deep understanding of what our users love to watch, along with our storytelling capabilities, and with overall reach and engagement we believe we can help P.C Chandra connect to their target audience in a unique, impactful and entertaining manner along with ensuring that our viewers get to consume high quality content which keeps them entertained.” 

About hoichoi: 

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku. 

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

About P.C Chandra Jewellers

PC Chandra Jewellers, a part of the business conglomerate PC Chandra Group is one of the largest and most established jewellery brands in Eastern India since 1939. It has a chain of 55 showrooms with presence in Kolkata, Delhi, Mumbai, Bangalore, Noida, Agartala, Bhubaneswar, Jamshedpur, Ranchi and many other towns in West Bengal like Siliguri, Asansol, Malda, Chandannagar, Tamluk, Katwa, Krishnanagar, Kanchrapara, Habra, Howrah, Sodepur etc.