Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi bags Gold – Best OTT Platform (Regional) at e4m Play Awards 2021

Kolkata, 13th May: The second edition of the e4m PLAY Streaming Media Awards took place virtually on the night of 12th May 2021, which honoured excellence in on-demand video and audio content.

hoichoi, the world’s largest digital content platform exclusively for Bengali’s, took home the title of the Best OTT Platform – Regional, Gold, for the year. 

Back in 2017 in its first year of launch, hoichoi had about 1,400 hours of content, today, standing at their fourth year, the leading regional OTT platform boasts of over 2000+ hours of content. Its vast and diverse catalogue of content, ranging from Movies, Songs, Music Videos and their Originals amongst others, isn’t just impressive but commendable. 

Aimed towards entertaining their global users (spread across 100 countries) and reaching a wider audience, hoichoi has leapt not just in terms of their content but tech and distribution as well. The homegrown platform has rapidly grown its market in India and Internationally with the intend to focus on the US, UK, Australia, Canada and the Middle East in the coming year. 

Last year hoichoi saw a 4x increase in its overall numbers and recently announced another 20 new Content for the year with more on its way. The streaming service also plans to launch a new user experience and revamp its platform to provide users with a seamless and friendly experience along with launching a lot more subscription bundling and distribution partnership. 

Sharing his gratitude, Vishnu Mohta, the Co-Founder of hoichoi said, “It’s a big honour and a moment of pride for us to win Gold for Best OTT Platform – Regional at the e4m Awards 2021. It validates what we stand for and what we set out to achieve. We have our audiences, our partners and the hoichoi family to thank for choosing us over and over again. The work doesn’t stop here, there is a long way to go, a lot more to achieve and entertain. Keep streaming.” 

About hoichoi: 

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku. 

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.